By Trish Joyce, EWGA Managing Director of Strategic Initiatives
As a woman who loves the sport of golf and who has worked in the golf industry for nearly a quarter of a century, it is gratifying to see the golf industry set a clearer course of action to reverse the fall in U.S. golf participation.
As Gene Yasuda wrote in his May 20th “Inside the Ropes” Golf week column, this “segue into action” comes “after years of talking (and little else)”. To be fair, there have been efforts and programs over the years aimed at juniors, women, new golfers, etc. I concur that by understanding it is going to take more than introducing people to the game, the golf industry is off to a good re-start.
Since Golf 20/20, I’ve been reading and hearing a lot of good things that give me hope. There is one thing, however, that concerns me so I wish to offer a word of caution. It has to do with the topic “how to market to women” (or any specific group) which is often spoken about.