by Dana White

At many clubs, shorts must be long and skin is not in. But a showdown is looming between old-school dress codes and new-school style of golf apparel for women

For the sake of argument, let’s say you’ve wrangled a coveted invitation to play in a foursome at an exclusive country club. You’ve been playing golf for only a couple of years on your local public course, where a person could tee off in a bikini if she wanted to. But this is a special occasion, and like a teenager preparing for her prom, you select your wardrobe: a sleeveless white Nike golf dress with a boat neck and a black stripe down the front. It’s very Audrey Hepburn—chic enough, you figure, for a fancy private club.

Like The Game Of Golf, The Secret To Sportswear Entrepreneur Nancy Haley’s Success Can Be Broken Down Into A Few Key Components: A Strong Drive, Persistence And The Ability To “Sink ‘Em” In All The Right Places.

It also doesn’t hurt to do this all with a healthy dose of style and panache.

Haley, who has successfully started up and run three companies over the years, has also been an avid golfer. After taking up golf in the 80’s, Haley wondered to herself why women’s golf clothes couldn’t be more flattering or stylish. While such a thought may have been a fleeting notion for almost anyone else, to Nancy it was a stroke of genius worth pursuing.