Smart Money Financial Tips, Investment Advice and Strategies For Women Investors
Women have recently shown a heightened interest in the world of investment and require knowledge and advice that address their women specific requirements.
Our articles are written by people with the expert financial knowledge and experience required to offer advice and tips in the field of investment, financial planning assurance and pensions, real-estate, mortgages, health insurance, stocks and bonds, retirement and high ticket items such as automobiles.
Women are projected to acquire over 85 percent of the $12 trillion growth of U.S. private wealth between 1995 and 2010. Playing an active role as an investor requires special knowledge - but today women are learning quickly how to handle their assets and require easy access to financial products and services tailored to their unique needs and interests.
Why More Women are Buying Homes Alone
Are you aware that...
More and more single women are buying homes on their own these days, while others are becoming solely responsible for their houses after a divorce, the death of a spouse or other relative? But for all these women, home ownership has its share of challenges and rewards. So, in a special week-long series called “Today’s Money for Women,” Jean Chatzky, “Today” financial editor and Money Magazine editor-at-large, discusses women and home ownership. In day one, Chatzky talks about why women are going it alone.
Were you aware that...
Women buy 68% of new cars in the U.S. and 65% of new tires?
Roughly fifty years after the parasols fiasco, another car manufacturer, recognizing that women now buy 65% of all new cars, tried to reach out to women. Cadillac Catera launched new advertising on the 1996 Super Bowl broadcast featuring Cindy Crawford in a leather get-up reminiscent of Xena, and copy that began, "Once upon a time, there was a princess...” Astonishingly, architects of the campaign asserted it was designed to appeal to women via its "fantasy empowerment" theme. Once again, it didn’t work. In her second year as a manufacturing engineer at General Motors Corp. in the early 1980s, Mary Sipes had to get a toolmaker to change some of his equipment. He replied that he was not going to take orders "from some little girl."
We are proud that our female customers are smart, spirited, and sophisticated
At Jaguar and Land Rover we know that a luxury vehicle that appeals to women is not about a vanity mirror, but rather a combination of performance, reliability, and safety enclosed by a sleek, sensual exterior. We know this because like many automobile manufacturers, we place great value on the buying power of women.
We have conducted targeted research studies in order to determine what matters most to our female customers when they are considering the purchase of a new vehicle. Not surprisingly, we found that women place value on many of the same qualities in a vehicle that men do. We are proud that our female buyers make smart choices based on performance, power, and style.
“Automotive design isn’t just about creativity,” says Chris Hostetter. “It’s more about responsiveness to the customer.”
by Chris Hosetter
Vice President of Advance Design
Toyota Motor Sales, U.S.A.
Hostetter, Vice President of Advanced Product Strategy and Product Planning for Toyota Motor Sales, U.S.A., Inc., says most product improvements and breakthrough developments are made in response to consumer requests for certain features or performance.
The center stage, it’s where every top performer wants to be
When an actor lands a lead role, the sense is that he or she has universal appeal. That each member of the audience is going to find some thing, some characteristic, some feature that draws him or her to want to watch – to want to be part of what’s about to happen.
So how does a car and truck company get to the center stage? How does it build products that have universal appeal – vehicles that make people from all walks of life say, “I gotta have that!”