Investments News, Resources, Tips, Guidelines and Strategies For Women Investors
When Nancy Gioia was handed the reins of the 2002 Ford Thunderbird Program – one of the company’s most eagerly anticipated launches in decades
by Emily Foley
– she knew just where to turn for inspiration. “My uncle Harry told me that the essence of Thunderbird was freedom. When he got in his T-Bird, it was like putting on a tuxedo. He could go anywhere,” Gioia recalls. “Creating a car that can transform you like that is what it’s all about.”
Under Gioia’s supervision, the Thunderbird has received many critical accolades, including being voted Motor Trend magazine’s Car of the Year for a record-breaking fourth time. Now the Engineering Director for Small FWD and RWD vehicles, Gioia shoulders the responsibility of Ford Mustang, Focus and Freestar as well as Mercury Monterey.
Why More Women are Buying Homes Alone
Are you aware that...
More and more single women are buying homes on their own these days, while others are becoming solely responsible for their houses after a divorce, the death of a spouse or other relative? But for all these women, home ownership has its share of challenges and rewards. So, in a special week-long series called “Today’s Money for Women,” Jean Chatzky, “Today” financial editor and Money Magazine editor-at-large, discusses women and home ownership. In day one, Chatzky talks about why women are going it alone.
Were you aware that...
Women buy 68% of new cars in the U.S. and 65% of new tires?
Roughly fifty years after the parasols fiasco, another car manufacturer, recognizing that women now buy 65% of all new cars, tried to reach out to women. Cadillac Catera launched new advertising on the 1996 Super Bowl broadcast featuring Cindy Crawford in a leather get-up reminiscent of Xena, and copy that began, "Once upon a time, there was a princess...” Astonishingly, architects of the campaign asserted it was designed to appeal to women via its "fantasy empowerment" theme. Once again, it didn’t work. In her second year as a manufacturing engineer at General Motors Corp. in the early 1980s, Mary Sipes had to get a toolmaker to change some of his equipment. He replied that he was not going to take orders "from some little girl."
We are proud that our female customers are smart, spirited, and sophisticated
At Jaguar and Land Rover we know that a luxury vehicle that appeals to women is not about a vanity mirror, but rather a combination of performance, reliability, and safety enclosed by a sleek, sensual exterior. We know this because like many automobile manufacturers, we place great value on the buying power of women.
We have conducted targeted research studies in order to determine what matters most to our female customers when they are considering the purchase of a new vehicle. Not surprisingly, we found that women place value on many of the same qualities in a vehicle that men do. We are proud that our female buyers make smart choices based on performance, power, and style.
“Automotive design isn’t just about creativity,” says Chris Hostetter. “It’s more about responsiveness to the customer.”
by Chris Hosetter
Vice President of Advance Design
Toyota Motor Sales, U.S.A.
Hostetter, Vice President of Advanced Product Strategy and Product Planning for Toyota Motor Sales, U.S.A., Inc., says most product improvements and breakthrough developments are made in response to consumer requests for certain features or performance.