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As the Voice for Amateur Women Golfers
Much has changed since one July afternoon in 1991 when 28 women gathered for a golf clinic to begin learning business golf in order to enhance their careers. That small group quickly transformed into a nationwide movement that became the Executive Women’s Golf Association.
Now known as the EWGA and celebrating its 20th anniversary this year, this international organization starts its third decade with the launch of Fair Way Forward™ to advocate for more positive golf course experiences for women.
This advocacy initiative is designed to give golf facilities the insights needed to become more “women friendly” so they can attract and keep more women golfers. For as long as the Executive Women’s Golf Association has existed, the golf industry has considered women as a key growth market for the game of golf. And while some barriers have fallen – such as greater access to Saturday morning tee times – much of the dialog has not resulted in the positive changes women want.
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Change Your Thoughts, Change Your Life
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Svetlana Kim's Inspirational Journey in Search for the American Dream
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Manifesting What You Want
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Changes in Women's Fashion Spending Indicates Changing Women's Lifestyles
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Serving Wine at Your Dinner Party
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Phony Baloney: Isn’t Most Leadership Training Just About Techniques To Manipulate People?
Business & Career
The Luxury Market
Affluent shoppers use country of origin as a proxy to measure quality
June 2
Unity Marketing Plans To Conduct A New Survey Of The Tabletop Market - Sponsors
Culture & Lifestyle
Whether to file for divor
Editor Pick's
Decorations Are Not Just for Christmas Anymore: New Patterns Emerge in Seasonal Decorating Practices
New Unity Marketing study shows seasonal decorations marketers the way to succeed is to understand the changing needs and desires of the decorations customer.
August 2012 Stevens, PA -- Where once the seasonal decorations market was largely defined by Christmas -- with perhaps some smaller holidays and occasions thrown in - today we have a whole new world. Consumers have added Halloween, Thanksgiving and Easter as major decorating holidays, and they appear to be always on the lookout for new ideas to bring a seasonal flare to their homes, spring, summer, fall and winter.
This is according to the Christmas, Halloween and Holiday Decorations Report 2012, the newest report from Unity Marketing detailing the decorations buying behavior of over 1,200 representative survey respondents who purchased decorations in the past 12 months and comparing this data to previous consumer surveys.
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When It Comes to Seasonal Decorations, American Consumers Have a New Priority
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What Makes Patek Philippe Brand Run? It's Lifestyle Branding
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Mother's Day Will be the Second Most Important Gift Holiday
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Fewer Affluent Households Invested In Luxuries For Their Home Last Year, But Those Who Made Purchases Invested Significantly More
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Luxury Consumers' Confidence Goes into a Tailspin as They Feel the Pain of the Financial Crisis
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How to Build a Luxury Brand in the New Economy
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New Gifting Study Will Give Direction on the Future of Gift Purchases and Shopping
