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Never has there been a better time to harness the power of the Web and "Word of Mouse" to propel a brand to seemingly instant recognition and success
For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friend, the rules have changed. Today you have much more control over your message and who you are able to reach.
Consumers appear to have little patience with traditional advertising such as billboards, television commercials, newspaper ads and messages that pop up in taxi cabs, movie theatres and bathroom stalls. But now you have a tremendous opportunity to publish great content and connect with like-minded networks of people online to build your own buzz, establish yourself as an authority in your industry and attract more clients than ever before.
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Marketing Courage - Building A New Product Takes Guts
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Useful Tips For Cooking With A Wok
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Common Reasons That Keep Entrepreneurs From Moving Forward
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Great Golf Shoes For Women Golfers
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Women Embrace Technology - The Number of Female Web Surfers Grow Faster Than Overall Internet Population
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Business Lessons From Prince William And Kate Middleton
Business & Career
The Luxury Market
A New Trend Report Provides Predictions For The Luxury Travel Market Through 201
Greeting Card & Stationery Marketers Should Celebrate By Powering Their Mark
Culture & Lifestyle
Editor Pick's
Consumers Find Brands Important in Buying Decision, Ralph Lauren Takes First Place, Uniqulo Makes First Showing with Men
NEW YORK NY June 28, 2012 - Five years ago, when retailers were sent spiraling from the economic downturn, only 8% of US apparel buyers felt fashion brands and logos were of increasing importance when it came to differentiating their wardrobes. However, in the following years Brand Keys consumer research tells a very different story, especially as to how consumers are making their fashion buying decisions.
Since 2008, the importance of brand names has consistently increased, standing in 2012 at 29%, more than tripling in importance over four years. And consumer expectations continue to rise as shoppers increasingly seek uniqueness in their choice of fashion brands. Taking the top spot is Ralph Lauren / Polo, followed by: one’s favorite sports team, Armani, Nike, and Versace, Chanel, tied for fifth place.
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Fewer Affluent Households Invested In Luxuries For Their Home Last Year, But Those Who Made Purchases Invested Significantly More
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Consumer-Insights Expert Pam Danziger Predicts What The Luxury Market Will Look Like After The Recession
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April Is National Card and Letter-Writing Month
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The Luxury Consumer and What They Value Most
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New Evidence That The "Lipstick Effect" Is At Work In This Recession
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Luxury Marketers: That 'Made in' Stamp Matters
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Why 'Christmas in July' Sales Are a Good Idea for Retailers
