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Free consultation - a way of winning business
It's not unusual for someone setting up a service business to be advised to give a free consultation as a way of winning business.
In the coaching world in particular (and many other service businesses) this is recommended as the main way of winning clients.
Many coaches are assured (often by the people selling them their coaching training) that all they will need to do to have a full practice is offer free taster sessions, and somehow those people will magically transform into paying clients.
This in my view is one of the Big Fat Myths Of Building A Coaching Practice, and it really annoys me to see would-be coaches being duped and misled in this way.
The fact is, with any buying decision, the buyer has questions and concerns that need to be addressed, and not all of them will be handled in the free consultation. Over the years I've encountered people who are frustrated and demoralized by their conversion of free consultations into paying business.
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Culture & Lifestyle
Editor Pick's
New survey planned to focus on trends in gift purchases and what gift buyers will be shopping for in 2010 and beyond
At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be significantly better than last year -- even if it isn't any worse. With the holiday gift shopping season drawing to a close, now is an ideal time for marketers and retailers to get ready for Christmas 2010 and beyond.
Marketers and retailers dependent upon the gifting consumer market have a unique opportunity to get a read on the consumers and their plans for gift giving throughout 2010 by sponsoring a new multi-client study of the gifting consumer market.
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