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I have seen so many women business owners make the mistake of "If I build it, they will come" with their websites
The traditional brochure-style, static site no longer cuts it in today's fast-paced, overcrowded, attention-span-of-a-gnat online culture. If you want to generate traffic to your website, you need to be engaging and you must offer something of value as women business owners. Give me a reason to visit in the first place and another reason to come back for more. Build a relationship with me so that I am inclined to share you with others.
Here are 10 ways to engage, add value and grow your tribe:
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Great Female Comedians Are Likewise Great Doctors
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Business Lessons From Prince William And Kate Middleton
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Thoughts On How Stationery Businesses Can Compete In The Digital Age
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Holiday Decorations: Not Just for Christmas Anymore
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Getting a Divorce? Have a Good Lawyer By Your Side
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Major Objectives For a Customer Service Training Program
Business & Career
The Luxury Market
Sparking interest in personalized greetings an opportunity for greeting card m
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Editor Pick's
The Pen Is Mightier than the iPad
Speech delivered by Pam Danziger at National Stationery Show, May 15, 2011
Thanks for inviting me to participate in this panel discussion entitled "Analog Is Mightier than Digital - Believe It!" or as I like to say "The Pen Is Mightier than the iPad."
Before I introduce the panel, I have three key ideas to share about overcoming the challenges that we in the analog stationery industry face in this new digital age. They are easy to remember because each of these three ideas starts with an "I." We need to:
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Integrate the new reality of our marketplace, our customers, our challenges, so that we can...
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Innovate by creating new products, new services, new ways of selling, new ways to meet the needs of our customers, then we must...
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Inspire ourselves, our employees, our partners and most importantly our customers to connect with us in this new future.
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