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Affluents Are More Likely To Use Social Media To Look At Brands, Rather Than To Commit To A Relationship With Them
Marketers are abuzz with the possibilities of social networking. In a new survey among 1,614 affluent luxury consumers (avg. income $239.3k), some 78 percent of affluent consumers have at least one social networking profile (usually on Facebook). From the marketers' point of view, social networking sites seem the logical place to close sales.
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