Blogging - a great opportunity to expand your personal brand
In the past year I've seen an incredible interest from my clients in the area of blogging.
Even my most internet-skeptical attorneys are venturing into this new arena (well, new to them!) and exploring the possibilities that come from expanding their brand online through a blog. It can increase your credibility and visibility.
So what makes a great blog?
One word: STRATEGY.
As I often tell clients, everything you put out into the world should have your distinct stamp... your brand. From design to content, that includes your blog. Prior to jumping in head first, I always advise clients to stop and understand the strategy behind the journey they are about to embark on. If you don't have a plan, your blog becomes lost and you lose focus.