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206 E. Church Street
Pamela N. Danziger
VISITS: 263 UNIQUE: 147
Unity Marketing specializes in providing business and consumer insights into the mind of the affluent consumer for luxury market customers.
Pamela N. Danziger, the founder and CEO is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar.
Rather than focus on an industry or product sector, we look to provide marketers insights into their more affluent customers who have more specialized needs, desires and aspirations for goods and serivces. Unity Marketing doesn't just field market research studies; rather we delve into the psychology that motivates and empowers luxury consumers in the marketplace. What sets us apart from the rest is our focus on consumer psychology -- in other words, 'why people buy.'
Pam brings a passion for data coupled with a need to understand what drives and motivates consumers to Unity Marketing's syndicated and custom research studies. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers. Unity Marketing is the voice of the luxury consumer for such clients as PPR, Diageo, Starwood, Tempur-Pedic, Infiniti, Lincoln/Ford, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, Seabourn and The Conference Board.
POSTED ON 30-05-2012
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