Popular Posts
Latest Reviews
Decorations Are Not Just for Christmas Anymore: New Patterns Emerge in Seasonal Decorating Practices
New Unity Marketing study shows seasonal decorations marketers the way to succeed is to understand the changing needs and desires of the decorations customer.
August 2012 Stevens, PA -- Where once the seasonal decorations market was largely defined by Christmas -- with perhaps some smaller holidays and occasions thrown in - today we have a whole new world. Consumers have added Halloween, Thanksgiving and Easter as major decorating holidays, and they appear to be always on the lookout for new ideas to bring a seasonal flare to their homes, spring, summer, fall and winter.
This is according to the Christmas, Halloween and Holiday Decorations Report 2012, the newest report from Unity Marketing detailing the decorations buying behavior of over 1,200 representative survey respondents who purchased decorations in the past 12 months and comparing this data to previous consumer surveys.
Plan A Perfect Bbq Party With These Seven Easy Tips 
Great Female Comedians Are Likewise Great Doctors 
The Best Deals On Golf Clubs Is In The Off Season 
Risky Business: Why We Are Scared Of The Wrong Things Business & Career
The Luxury Market
Report 2011 Published: Latest Trends in Luxury Market
This year's report shows
Unity Marketing's Latest Survey Of Affluent Consumers Shows The Most Highly-Affl
Culture & Lifestyle
Editor Pick's
The luxury industry is hitting a wall. Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it.
Deloitte, which studies only the top 100 largest luxury brands, the industry’s best and brightest, sees these companies’ growth slowing over the next five years, as compared with the last five. Euromonitor reports that while the luxury goods market will grow in 2017, it will do so slowly, with particular weakness in Western Europe and North America markets.
Bain & Company, in association with Fondazione Altagamma, forecasts growth in experiential luxury, while the personal luxury goods segment contracted 1% due to a shift in exchange rates, and was flat at current exchange rates. More troubling, Bain reports the Americas declined 3% from 2015-2016 and Europe by 1%.
Bain’s report said: “This is the third consecutive year of modest growth at constant exchange rates, and it represents a new normal in which luxury companies no longer benefit from a favorable market and free-spending consumers.”
Why?
-
Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities
-
A More Diverse Affluent Market Is Emerging as the Affluent Segments of the Population Grows
-
Changes in Women's Fashion Spending Indicates Changing Women's Lifestyles
-
Christmas Cards Could Be Solution for Budget-Weary Holiday Shoppers
-
Products That Are Made in Italy Have Special Appeal to American Shoppers
-
For Gift Shoppers, the Internet Is All About Convenience
