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Frye Leather Stakes Its Claim to Luxury
The Frye Company is a case study in how to build a luxury brand in the new economy
I love my Frye boots. I’ve owned a number of pairs over the years and just got a new pair from Zappos. Priced at $295 and made with rugged Frye quality leather and all tricked out with straps and buckles, I will enjoy wearing these boots for years to come. That’s why I was thrilled to learn that Frye had just opened its first branded boutique in SoHo. Coincident with that boutique opening, Frye also relaunched its website with enhanced search capability and a new look.
Frye is stepping out to create a new luxury brand based upon its ‘cowboy/girl’ western chic, one that perfectly matches the ‘zeigeist’ for authentic quality and value in the new economy where even the affluent are watching their pennies. Frye has leading-edge design covered too, as low-heeled riding boots are the look this fall.
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The Luxury Market
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Editor Pick's
A More Diverse Affluent Market Is Emerging as the Affluent Segments of the Population Grow Faster than the Lower and Middle Income Segments
Unity Marketing focuses on providing marketers with the latest consumer insights on an increasingly diverse luxury market
U.S. households with incomes $100,000 and over are the fastest growing segment of the U.S. economy, according to data from the U.S. Census Bureau. The number of affluent households rose from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13 percent.
How Affluent Consumers Use the Internet, Social Media and Mobile Devices 
Unity Marketing's New Report on the State of the Luxury Market Is Released 
The Luxury Consumer and What They Value Most 
Macy's Decision to Eliminate Gift Wrap Services Is Penny-Wise and Pound-Foolish 
