Popular Posts
Latest Reviews
Don't over react to single events even if they are very dramatic
Often during business leadership training workshops, I will conduct a "dollar auction." I hold up a brand new dollar bill and tell participants that I will "sell" the dollar bill to the highest bidder regardless of the bid. If the high bid is 1¢, then that bidder gets the dollar bill for 1¢. The rules are: the high bidder must actually pay the amount bid and the second highest bidder must also pay the amount bid although he or she will not receive the nice crisp dollar bill. The bidding predictably begins with one and two cent bids. Eventually someone will bid 50 cents and someone else will have to bid 51 cents. At that point, the group realizes that I am going to make a profit on the exercise.
-
Reaching the Affluent Consumer Online - Do Luxury Brands Need an App for That?
-
Luxury Goods - Where They Come From Matters To Customers
-
How To Influence Your Future and Your Path
-
What Are The Benefits Of Massage Therapy?
-
How To Play Golf - Lower Scores Using Visualization And Strategy
-
How To Create Customer Service Culture That Works
Business & Career
The Luxury Market
Pam Danziger, Luxury Marketing Expert, And Greg Winston, Sales Guru, Team To Hel
Discount retailers and internet websites will get a boost from increased gift sp
Culture & Lifestyle
Editor Pick's
Unity Marketing's Latest Trend Report Uncovers Strategies For Targeting The Affluent 'Green' Consumer
The typical 'green' consumer is no longer certain to be a fashion-challenged, granol crunching wearer of Birkenstocks.
Today, the consumer looking to go green is increasingly likely to be an affluent professional woman dressed in an eco-friendly and animal-free Stella McCartney power suit with satin pumps.
And if you want the affluent green-conscious customer's dollars and loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.
Green luxury consumers look for social responsibility before making a purchase
-
Virtual Gift Cards Poised To Become The Hot New Gift Item For Future Holiday Seasons
-
What Makes Patek Philippe Brand Run? It's Lifestyle Branding
-
How Affluent Consumers Use the Internet, Social Media and Mobile Devices
-
Best Gift Ideas for Christmas 2009 - Practical Items that Represent a Good Value
-
Top-of-The-Line Sales and Marketing Workshops For Retailers
-
The Market For Jewelry And Watches Is Being Disrupted By Dramatic Shifts In The Consumer Mindset
-
Luxury Marketers: How Well Do You Understand The Heavy Lifters Of Your Business?
