Unity Marketing's Latest Trend Report Uncovers Strategies For Targeting The Affluent 'Green' Consumer
The typical 'green' consumer is no longer certain to be a fashion-challenged, granol crunching wearer of Birkenstocks.
Today, the consumer looking to go green is increasingly likely to be an affluent professional woman dressed in an eco-friendly and animal-free Stella McCartney power suit with satin pumps.
And if you want the affluent green-conscious customer's dollars and loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.
Green luxury consumers look for social responsibility before making a purchase