New Unity Marketing survey reveals where the wealthiest Americans shop
Barneys New York, Nordstrom and Bergdorft Goodman Are the Top Luxury Department Stores among Ultra-Affluents
But signs are that the wealthiest consumers are slowing their pace of shopping in these stores
The ultra-affluents, those with incomes of $250,000 and above, are the wealthiest 2 percent of U.S. households who spend the most in the consumer economy. For the retailers who can capture this market, life is good. However, as new data from Unity Marketing shows, holding onto the ultra-affluent market is a job even the top retailers struggle with.
Based on the latest quarterly survey of luxury consumers, Barneys New York, Nordstrom, and Bergdorf Goodman emerged as the top three luxe department store destinations among ultra-affluents. However, a look back at the previous year shows ups and downs among ultra-affluent patronage of these retailers: