New Unity Marketing survey reveals where the wealthiest Americans shop...
Discount Department Stores like Target and Kohls Appeal to the Nation's Wealthiest Shoppers
When Apple's retail innovator Ron Johnson joins JC Penney's later this year, he'll already find a critical mass of wealthy shoppers in his midst
Stevens, PA June 2011 -- Think that the nation's wealthiest shoppers, those ultra-affluents at the top 2 percent of U.S. households with incomes of $250,000 and above, shop only at the toniest places? Think again. They are just as eager as shoppers with less disposable income to find good quality at reasonable prices. That's why they shop at discounters like number one ranked Target, as well as at Kohls, Costco and Walmart just like everybody else, according to the latest survey of luxury consumers conducted by Unity Marketing.