Jaguar and Land Rover- Valuing Women Consumers
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We are proud that our female customers are smart, spirited, and sophisticated
At Jaguar and Land Rover we know that a luxury vehicle that appeals to women is not about a vanity mirror, but rather a combination of performance, reliability, and safety enclosed by a sleek, sensual exterior. We know this because like many automobile manufacturers, we place great value on the buying power of women.
We have conducted targeted research studies in order to determine what matters most to our female customers when they are considering the purchase of a new vehicle. Not surprisingly, we found that women place value on many of the same qualities in a vehicle that men do. We are proud that our female buyers make smart choices based on performance, power, and style.
Whether they use their vehicles for personal or business use, safety and reliability rank high on the list of qualities women look for. In fact, 76% of women who purchased a new Jaguar or Land Rover said they chose it primarily because they felt it was a safe vehicle that they could trust. Performance and power are also among the top qualifications women look for in a new car. Whether it’s the adventurous off-road capability of the Land Rover Discovery, or the sporty sleekness of the Jaguar S-Type R, 67% of female customers agree that our vehicles reflect their personal success and individuality. Sliding behind the wheel gives them a sense of freedom and excitement that is unparalleled.
A sense of prestige also contributes to the desire to own a Jaguar or a Land Rover. Our brands project an image of accessible luxury that stems from a rich, classic heritage. While we value our history, we are always looking to the future to provide our customers with the most advanced technology and a unique driving experience.
It has been said that the automobile is a reflection of one’s personality. If this is the case, then we are proud that our female customers are smart, spirited, and sophisticated.