Opportunity to Participate in New Consumer Insights Study of the Greeting Card, Stationery and Specialty Paper Products Market
Unity Marketing is launching a new research study into the consumer market for greeting cards, stationery and specialty paper products such as those used for crafting and hobbies. The goal of the research project is to help marketers understand the mindset of their current customers and find new opportunities in a changing market.
The research study will be conducted under the direction of study sponsors who will guide and direct the research effort and share thecosts of the study. As a result, study sponsors will gain many of the benefits of a custom market research study at the significantly reduced cost associated with a multi-client study. Pam Danziger, president of Unity Marketing, will lead the research initiative.