How the Affluent Luxury Consumer Uses the Internet and Social Media
The social shopping site Woot (www.woot.com) is the very definition of "sticky". This site encourages users to check back every day to find the latest deal on a luxury item that is only available until stock or time runs out (each deal is only available until 11:59 p.m.).
Social shopping sites combine the best of both internet and bricks-and-mortar shopping experiences. "They offer the thrill of the hunt, the challenge of visiting time and again until the perfect item is found, and the satisfaction of landing a deal. Plus they are destinations of choice for the smart, savvy shopper. It is no wonder these sites are so popular among young affluents," says Pam Danziger, president of Unity Marketing.