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Home Furnishings Marketers: Prepare to Get Comforable
The market for luxury home furnishings gets a bounce as the high-end housing market recovers with customers looking for calm after the recession's storm.
August 2012 Stevens, PA -- Finally, the nation's housing market is showing signs of recovery which will bring new opportunities for marketers that sell furniture, home furnishings, appliances, remodeling products and other home-related goods. The National Association of Realtors just released news that existing-home sales rose 10.4 percent in July from last year, while the price of an average home was up 9.4 percent. If current trends continue, that will make 2012 the first year since 2005 in which the number of homes sold and the price they typically sell for rose.
For marketers targeting homeowners at the higher-end of the housing market, there is even more good news in the NAR report. The share of existing-home buyers that are trading up is higher in 2012, as first-time, entry-level home buyers accounted for only about one-third of recent purchasers this year. Historically, first-time buyers make up some 40 percent of home purchasers.
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Advice on Financing Your Business Idea - The Money Chase
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Piloting Your Way Through Pilates
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The Truth And Benefits Behind The Mediterranean Diet
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Unity Marketing's New Report on the State of the Luxury Market Is Released
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The Attitude Of Thinking BIG
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Interview with London Based Contemporary Wedding Photographer Andreas Schroeder
Business & Career
The Luxury Market
Unity Marketing's exclusive Luxury Consumption Index dropped back from 86.9 poin
A Rise in Affluent Consumer Confidence Results in Their Spending More on Luxury
Culture & Lifestyle
Editor Pick's
New Unity Marketing Study Provides The Facts And Figures Marketers Need To Build Share In The Changing Market For Art, Wall Decor, Picture Frames And Custom Framing Markets
If you want to know about the tastes and interests of the American consumer, you need only look at his or her walls. In 2009 Americans invested over $42 billion decorating their walls, says the latest study on art and wall decor by Unity Marketing entitled Art, Wall Decor, Picture Frame and Custom Framing Report, 2010. However, the research based upon a survey of over 1,300 recent buyers shows how they choose to spend their dollars to decorate their walls is changing, and savvy marketers will react to these changes in focus and taste.
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The Market For Jewelry And Watches Is Being Disrupted By Dramatic Shifts In The Consumer Mindset
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Holiday Decorations: Not Just for Christmas Anymore
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Big Dogs Lose: Thoughts on Innovation
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A More Diverse Affluent Market Is Emerging as the Affluent Segments of the Population Grows
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Unity Marketing's New Report on the State of the Luxury Market Is Released
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Macy's Decision to Eliminate Gift Wrap Services Is Penny-Wise and Pound-Foolish
