" I am tired of all this nonsense about beauty being only skin-deep.
That's deep enough. What do you want, an adorable pancreas?" ~ Jean Kerr,
author and playwright
by Mary Jo Feldstein, St. Louis Post-Dispatch
These are facts we're sure you know!
Research shows that the baby boomer woman and the executive woman have unique needs. She'll spend more on herself now and she's more conscious of value, comfort, fit and wearability. What she wears must have an edge, but it can't be the somethings that her daughter wears.
Why bother courting the more mature ladies? Spending power.
Their children are gone, they're still working and, in some cases, they're receiving inheritances from parents. All those income streams give baby boomers a pool of discretionary income larger than any generation before, said Marti Barletta, author of "Marketing to Women" and chief executive of TrendSight Group, a marketing firm in suburban Chicago.