Do Luxury Brands Need an App for That? Reaching the Affluent Consumer Online:
New research study will answer your most pressing questions about how to use the Internet to connect with your target luxury customer and build your luxury brand
Users of the popular iPhone are accustomed to turning to their phones to manage every portion of their lives, using it to find driving directions, play games, and even function as a flashlight.
So, luxury brand Ralph Lauren decided to meet these consumers where they live, designing a free iPhone app that allows users to scroll through items from their most recent Fashion Week shows and peruse selections from Ralph Lauren's current collections.