The top 10 product launch mistakes
A new product launch - if done incorrectly, the marketing efforts may never have a chance to recover no matter how much money and effort are spent.
Mistake #6: Driving Your Customers to Your Competition
My wife and I then started to look at the other shredders that were available. We had a need, but we thought that $39.99 was more than we wanted to spend - it seemed a little pricey. We ended up buying a non-Staples brand shredder for $19.99 that does everything we wanted. In this case Staples still won, because we purchased from their store, but if the shredder they were advertising had been from another company that company would have paid quite a bit to motivate us to buy the competitor's product. So how do you avoid this?