Business, Career Articles And Advice For Business/Career/Executive Women

The ideas in this article can apply to ANY business, but are especially relevant to service businesses 

If you are a trainer or coach or consultant, you especially stand to profit by adding this lucrative source of income to your business. There are several secret benefits of promoting your own events that not only put money directly into your pocket immediately, but also build your credibility, increase your visibility in the marketplace, position you as an expert and quickly establish you as a 'Client Magnet'.

1. Public Seminars, Workshops, And Training Courses Can Be Very Profitable AND Help You To Raise Your Fees

Depending on the topic, you can typically charge several hundred pounds for a place at your public event. As long as you keep your marketing costs down and pay a reasonable fee for the venue, even with relatively low numbers on a course, the profit can easily run into the hundreds and thousands. In many cases the profit you make in just one day will far exceed the fees you would get paid by a corporate client. This will raise your perceived value in your eyes and your clients'.

Today I Want To Share With You A Quick Tip To Help You Make Money From People Who DON'T Attend Your Events

Let's face it, however great your marketing is, the majority of people who see your sales literature for your event WON'T book.

I've helped people achieve conversion rates as high as 27% - and as stunning a result as that is, it still means that 63% DIDN'T attend. And that's a lot of waste

So how can you convert some of those  event non-attendees into paying customers, and make more money from your marketing efforts?

I know the corporate holiday party season is winding down this week 

But I wanted to run by some corporate party ideas for you to think about for next year and quickly review some of the event planning ideas that need careful execution for corporate events.

I always find it best to theme corporate events. It helps create a focus for the event's invitation, menu, design and entertainment. Creating a themed corporate holiday party also gives the guests an opportunity to participate.

Your sales letter is one of the key documents of planning your business event 

A sales letter is the basis for all of your marketing materials for your business event. A good sales letter can be a stand-alone point of contact with your clients, or a sales letter can serve as the basis for an entire marketing campaign. Before you ever set pen to paper in creating your sales letter, you must prepare this vital document.

What is a Sales Letter?

A sales letter is the core of your marketing campaign for your event. The sales letter is like a sales presentation in print form. It tells your prospective clients why they should attend your event, as well as overcoming the anticipated objections to attending your event. When crafting a sales letter, you must give your clients a reason to attend your event, and overcome apathy and objections to your event.

What Can Be More Fun Than To Be Among Event Coordinators For An Event Décor And Party Design Celebration? 

That is where I was last week in Beverly Hills at the charming Il Cielo restaurant. A portion of the restaurant was completely transformed by event décor and party design florist, Ricardo Luna of Luna Gardens.

This party gave me some fabulous ideas for event décor and party design and I saw these new and unique chairs that will be perfect for a Winter Wonderland wedding I am coordinating next year. The party also reinforced some of the important secrets of party planning success I discuss in my book, Budget Bash - Simply Fabulous Events on a Budget. One secret is that you can throw a fabulous party and simultaneously maintain your budget by serving delicious tray-passed appetizers as dinner.