Business, Career Articles And Advice For Business/Career/Executive Women
This section covers many of the topics vital to business, career and executive women. Top executives share information on all the topics that their counterparts crave, including business plans, starting and running a business, marketing, raising capital, career advice, success strategies and much, much more.
Leading editors and guest writers offer readers exclusive advice not only on enjoying a successful career and growing a thrivingbusiness, but also how to get more enjoyment out of life. Other articles carry the voices that these readers respect most: their peers. Read about career tips, hints and suggestions to help you get where you want, when you want - in your ongoing career.
Tricks and Tips for a Cost-Effective Marketing Campaign
From Taking an Idea to Market
by Molly Tschida Brennan, in NAWBO's Entrepreneurship Trilogy
By this stage in your business development, you've researched your competition, defined your target customer, devised a business strategy, surrounded yourself with a top-notch team, taken legal steps to protect your idea, and secured financing to get your company off the ground. At long last, you're ready to get down to, well, business.
But before you hit the streets--or airwaves, or Internet--hawking your product or service, take a step back. Before you make a single sales pitch, you need to spend some time considering your marketing strategy and devising a marketing plan
When Julie Deane’s daughter Emily, then 8, was bullied and harassed at school, the mother of two became determined to move her to a 12,000-pound a year private school
where she could be safe but finding employment that could cover the costs proved impossible. So out of that resolve was born The Cambridge Satchel Company, a business Julie started from her kitchen table with only 600 pounds and her mother’s help.
Improving the performance of your team is crucial for your business growth
If your goal is to have a business that operates without being totally dependent upon you, you need to develop a team that is self-sufficient.
As your business grows and becomes more complex, things are going to come up that you haven't anticipated. Your team will be part of the solutions, but it may also, at times, be part of your problem. There will be misunderstandings. There will be mistakes.
There's a logical sequence to building a business, whether it's online or offline
There are certain things that must be done in order to see your business grow. By committing to follow these eight steps, you can attract more clients and have the kind of income you want.
1. Get Clear On Who You're Targeting
Before you begin any marketing, you must find your target audience. Do your research and discover who your products or services can help the most. Without a clear understanding of exactly who you're targeting, your marketing can't be effective.
Q: What Should You Highlight With Your Staff Tributes, Awards And Commendations?
A: What gets rewarded gets done, so recognize and reward a lot! This is especially so if want to learn how to change company culture.
First, reward all the traditional categories:
Sales achieved, goals accomplished, customer compliments received. Then add some spice to really promote efforts on how to change company culture!
Celebrate new accounts, repeat orders, projects completed under budget, money-saving ideas, increased efficiency and, of course, improvements in customer service. To learn how to change company culture, you need to reward the actions you want to become ingrained.
Acknowledge achievements of individuals:
Most productive person, most consistent performance, most outrageous extra effort! This can also help in efforts to learn how to change company culture.