Business, Career Articles And Advice For Business/Career/Executive Women
This section covers many of the topics vital to business, career and executive women. Top executives share information on all the topics that their counterparts crave, including business plans, starting and running a business, marketing, raising capital, career advice, success strategies and much, much more.
Leading editors and guest writers offer readers exclusive advice not only on enjoying a successful career and growing a thrivingbusiness, but also how to get more enjoyment out of life. Other articles carry the voices that these readers respect most: their peers. Read about career tips, hints and suggestions to help you get where you want, when you want - in your ongoing career.
Build your powerful personal brand - engage or die!
We live in a hyper-connected, tech-savvy world where information flows freely online. Everything we put out there - blog posts, status updates, photos, thoughts etc. Becomes our "personal brand footprint" to the world.
Anyone both within and beyond our network can see, review and form an opinion about us according to what they find.
Truly great projects need all of strong teams, strong project managers and great sponsorship
Recently a friend of mine wrote an article for Project Times (From the sponsor's desk; in your face) on a project I led a few years ago. As he and I emailed back-and-forth about his article I was reflecting on went well with that project since successful projects are never just about the project manager.
We had a skilled and enthusiastic team and we had great sponsors. As I further thought about other successful projects I've led or been part of it seemed that great sponsorship was a consistent pattern. Strong teams and strong project managers may overcome mediocre sponsorship to deliver not-bad projects. Truly great projects need all of strong teams, strong project managers and great sponsorship.
Just Build A Great Product And You'll Take The Market By Storm, Right?
That's the myth perpetuated in Silicon Valley, and it's a difficult lesson that many entrepreneurs and even seasoned companies end up learning the hard way. Sure, some products seem to have everything magically fall into place and succeed. But the majority ofsuccessful products have good planning and execution combined with a great product. In this article I'll discuss four of the critical success factors to consider for your products.These factors are based on the observations I've made during my twenty year career in Product Management and Product Marketing and working with dozens of companies in my consulting practice. I've also written about them in‐depth in my new book, Expert Product Management.
Building a new product - you need to have the Marketing Courage to make it happen
Since the 280 Group works with a lot of startups (and also with larger companies that are trying to get breakthrough products off the ground) we'll oftentimes get to be there when the tough go-to-narket decisions get made. This article sums up a phenomenon that we see far too often.
Being in Silicon Valley there are many technical and product visionaries. I talk to people every day that are betting their homes, their short-term livelihood, their quality of life and sometimes even their families (though they don't realize this at the time) on developing a product that they believe in.
Affiliate Marketing Has Become One Of The Most Effective Methods For Advertising Online
It is also one of the easiest ways for anyone with a website to make a profit on the internet. Affiliate Marketing is an arrangement between a merchant and a website proprietor. The website proprietor, or the affiliate, permits the use of their site for the advertising of the vendor's products by linking to the vendor's website. In exchange, the merchant pays a commission to the affiliate on each and every sale generated by the affiliate. Each time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate receives a commission. The merchant will reimburse the affiliate only when a consumer clicks on the product link and makes a purchase.