Business, Career Articles And Advice For Business/Career/Executive Women
This section covers many of the topics vital to business, career and executive women. Top executives share information on all the topics that their counterparts crave, including business plans, starting and running a business, marketing, raising capital, career advice, success strategies and much, much more.
Leading editors and guest writers offer readers exclusive advice not only on enjoying a successful career and growing a thrivingbusiness, but also how to get more enjoyment out of life. Other articles carry the voices that these readers respect most: their peers. Read about career tips, hints and suggestions to help you get where you want, when you want - in your ongoing career.
Today you have much more control over your message and who you are able to reach.
For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best
Well my friends, the rules have changed. Today you have much more control over your message and who you are able to reach.
Pink spoon marketing - do you offer a pink spoon?
Have you ever walked into your local whole foods market and been offered a sample of something delicious?
Let's say it was a new brand of organic guacamole. One bite and you were hooked. You left the store with a nine dollar container, plus the bag of the blue corn tortilla chips they were serving it with.
Smart marketing tactics to consider for your personal brand
I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don't get me wrong, it's important for businesses to keep an eye on their bottom line. But the "We're just going to take a break for a while" or "Let's lay low until people are spending again" is a direct route to going out of business - fast.
Get your product or service used by a celebrity and you are in big business
So why would it make sense to send your product or service to a celebrity - for free?
Our Celebrity Culture Is Incredibly Pervasive. The Media Is Dominated By Coverage Featuring Celebrities And Their Controversial Lives. They're Already Some Of the Highest Paid People In The World, So Why Would It Make Sense To Send Your Product Or Service To A Celebrity - For Free?
Personal Branding - it's all about crafting your very own uniqueness statement
In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.
The average person has an attention span of merely 15 seconds. You don't have a lot of time when someone asks you the inevitable question, "What do you do?" In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.