Business, Career Articles And Advice For Business/Career/Executive Women
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Thinking Of Using The Incredible Power Of Celebrity Marketing?
Before reaching out to A-list stars, you will have to become an expert on your target celebrities. In fact, you need to research the personal preferences of the celebrities you are most interested in. Where are they eating, traveling, entertaining, shopping etc. Who are they spending time with and what are their hobbies? Then, and only then, can you succeed at celebrity marketing.
Of course, the first and most crucial first step is to research who best to send your product or service.
Here are a few factors to consider in your research:
Creating a customized marketing mix to establish yourself as an authority in your industry
While every personal brand is unique, they all have one important thing in common: they communicate confidently with their target market. To position yourself as a thought leader with a strong brand, you must be clear about who you are and who you are not, and consistently communicate your message to those who need it most.
Richard Branson is someone with a clear, consistent brand message. He is not your typical stuffy CEO in a blue suit, white shirt and patent leather shoes. Instead, he's a risk-taker who sold airline tickets for Virgin before he even had a plane and signed the British punk-rock group the Sex Pistols on his record label when no one else would consider them. Outside of the professional arena, Branson stayed true to his daredevil ways and circumnavigated the world in a hot air balloon.
So, Your Celebrity Endorsement Efforts Have Finally Paid Off
You get a note from Halle Berry or Nicole Kidman thanking you for the spa weekend you treated them to. Or, you find a photo of Salma Hayek wearing the dress you sent her or Kim Kardashian clutching that pretty little handbag you made just for her.
What happens next? Do you stop your celebrity endorsement efforts and rely on these stars talking about you or mentioning you in a media interview? The answer is no. Unless you leverage the celebrity endorsements you receive, they will never give your brand media mileage. They will never help your product get noticed or bring in more sales.
Celebrity product placement - do things right!
If you know what to do and how to do it, celebrity product placement can be relatively inexpensive.
You do not have to put multimillion dollar contracts into celebrities' hands. All you have to do is send the right products and services to the right stars. The size of your brand and the retail price tag just don't matter. The playing field is pretty even if you do your research and play it smart. Send the right package to the right people and you can get an endorsement from some of today's biggest celebrities.
Celebrity marketing - not every celebrity can fit your brand
Before you wade into the deep pool that is celebrity marketing, understand that while it's true celebrity sells, not all celebrities are going to be the most appropriate fit for your product or service.
When Gap Signed Sarah Jessica Parker For A Reported $38 MillionThree Year Deal To Be Its New Pitchwoman, They Had High Expectations That The A-list Star Would Bring More Fashionista Clients Into Their Retail Stores. But, That Is Precisely What Didn't Happen. In fact, sales fell.