Business, Career Articles And Advice For Business/Career/Executive Women
This section covers many of the topics vital to business, career and executive women. Top executives share information on all the topics that their counterparts crave, including business plans, starting and running a business, marketing, raising capital, career advice, success strategies and much, much more.
Leading editors and guest writers offer readers exclusive advice not only on enjoying a successful career and growing a thrivingbusiness, but also how to get more enjoyment out of life. Other articles carry the voices that these readers respect most: their peers. Read about career tips, hints and suggestions to help you get where you want, when you want - in your ongoing career.
Creating a physical product could have a huge impact on increasing your business revenue
Have you ever ordered an item online or from a shopping catalogue? If you have, you probably know that feeling you get when your anticipated purchase arrives in the post. The satisfaction of finding a great product is nothing compared to the thrill of actually laying your hands on it. If there is any potential to present your business offering in the form of a product that your clients can physically see and touch, you need to take some time to explore this option.
By physical, I mean something that is in a box, something that you can physically send to a client's home or office. Physical products can be anything from books to audio recordings to DVD video. Your physical product might very well be in multiple formats, where you offer a combination of audio, video, and written material.
Pitching the Media - 10 strategies to get your business noticed
If you're ready to get serious about press coverage for you or your business, these are ten time-tested tips to follow:
1. Offer Information of Value
Does your product or service offer something that's unique and of value to your target audience? If so, it might be of interest to the media. It's not about you or your business, it's about what you or your business can do for others. What can you offer the public? Four questions to ask yourself before you approach a media person are:
How to keep from getting overwhelmed by all of the different marketing messages
Two of the most common questions I'm always asked about marketing are, "Where do I begin? There's just too much to do!" and "How do I keep from getting overwhelmed by all of the different marketing messages and resources out there?"
In today's world of information overload and too many choices, I'm always inclined to have people go back to basics. As Julie Andrews once sang in The Sound of Music, "Let's start at the very beginning, a very good place to start…"
Creating valuable content is crucial for your online marketing presence
Rules of marketing have changed. Marketing is moving online at a rapid pace and there has never been a better time for us to reach our target market directly.
Google provides three-quarters of a billion search results a day - the perfect platform for useful content. The Web allows smart marketers to deliver compelling content that people actually want to consume.
Get celebrity endorsements by following some simple steps
Do you know you can get celebrity endorsements without paying the celebrities a cent? It's true. What you're going to create is the perception of a celebrity endorsement. Here are the first few steps to getting your product or service into the hands of A-list celebrities.
Create an Info File
Information gathering is only effective if it's organized. It can be easy to forget who likes what if you have 20 names on your list. For instance, you discover on a certain day Lisa Rinna likes animal prints, but you could easily confuse her with another star unless you note this information down.