Marketing and Business Strategy Advice For Women Business Owners from NAWBO
Building a new product - you need to have the Marketing Courage to make it happen
Since the 280 Group works with a lot of startups (and also with larger companies that are trying to get breakthrough products off the ground) we'll oftentimes get to be there when the tough go-to-narket decisions get made. This article sums up a phenomenon that we see far too often.
Being in Silicon Valley there are many technical and product visionaries. I talk to people every day that are betting their homes, their short-term livelihood, their quality of life and sometimes even their families (though they don't realize this at the time) on developing a product that they believe in.
Affiliate Marketing Has Become One Of The Most Effective Methods For Advertising Online
It is also one of the easiest ways for anyone with a website to make a profit on the internet. Affiliate Marketing is an arrangement between a merchant and a website proprietor. The website proprietor, or the affiliate, permits the use of their site for the advertising of the vendor's products by linking to the vendor's website. In exchange, the merchant pays a commission to the affiliate on each and every sale generated by the affiliate. Each time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate receives a commission. The merchant will reimburse the affiliate only when a consumer clicks on the product link and makes a purchase.
Tricks and Tips for a Cost-Effective Marketing Campaign
From Taking an Idea to Market
by Molly Tschida Brennan, in NAWBO's Entrepreneurship Trilogy
By this stage in your business development, you've researched your competition, defined your target customer, devised a business strategy, surrounded yourself with a top-notch team, taken legal steps to protect your idea, and secured financing to get your company off the ground. At long last, you're ready to get down to, well, business.
But before you hit the streets--or airwaves, or Internet--hawking your product or service, take a step back. Before you make a single sales pitch, you need to spend some time considering your marketing strategy and devising a marketing plan
