Marketing and Business Strategy Advice For Women Business Owners from NAWBO
Get your product or service used by a celebrity and you are in big business
So why would it make sense to send your product or service to a celebrity - for free?
Our Celebrity Culture Is Incredibly Pervasive. The Media Is Dominated By Coverage Featuring Celebrities And Their Controversial Lives. They're Already Some Of the Highest Paid People In The World, So Why Would It Make Sense To Send Your Product Or Service To A Celebrity - For Free?
Personal Branding - it's all about crafting your very own uniqueness statement
In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.
The average person has an attention span of merely 15 seconds. You don't have a lot of time when someone asks you the inevitable question, "What do you do?" In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.
Build your powerful personal brand - engage or die!
We live in a hyper-connected, tech-savvy world where information flows freely online. Everything we put out there - blog posts, status updates, photos, thoughts etc. Becomes our "personal brand footprint" to the world.
Anyone both within and beyond our network can see, review and form an opinion about us according to what they find.
Truly great projects need all of strong teams, strong project managers and great sponsorship
Recently a friend of mine wrote an article for Project Times (From the sponsor's desk; in your face) on a project I led a few years ago. As he and I emailed back-and-forth about his article I was reflecting on went well with that project since successful projects are never just about the project manager.
We had a skilled and enthusiastic team and we had great sponsors. As I further thought about other successful projects I've led or been part of it seemed that great sponsorship was a consistent pattern. Strong teams and strong project managers may overcome mediocre sponsorship to deliver not-bad projects. Truly great projects need all of strong teams, strong project managers and great sponsorship.
Just Build A Great Product And You'll Take The Market By Storm, Right?
That's the myth perpetuated in Silicon Valley, and it's a difficult lesson that many entrepreneurs and even seasoned companies end up learning the hard way. Sure, some products seem to have everything magically fall into place and succeed. But the majority ofsuccessful products have good planning and execution combined with a great product. In this article I'll discuss four of the critical success factors to consider for your products.These factors are based on the observations I've made during my twenty year career in Product Management and Product Marketing and working with dozens of companies in my consulting practice. I've also written about them in‐depth in my new book, Expert Product Management.