Marketing and Business Strategy Advice For Women Business Owners from NAWBO
Celebrity product placement - do things right!
If you know what to do and how to do it, celebrity product placement can be relatively inexpensive.
You do not have to put multimillion dollar contracts into celebrities' hands. All you have to do is send the right products and services to the right stars. The size of your brand and the retail price tag just don't matter. The playing field is pretty even if you do your research and play it smart. Send the right package to the right people and you can get an endorsement from some of today's biggest celebrities.
Celebrity marketing - not every celebrity can fit your brand
Before you wade into the deep pool that is celebrity marketing, understand that while it's true celebrity sells, not all celebrities are going to be the most appropriate fit for your product or service.
When Gap Signed Sarah Jessica Parker For A Reported $38 MillionThree Year Deal To Be Its New Pitchwoman, They Had High Expectations That The A-list Star Would Bring More Fashionista Clients Into Their Retail Stores. But, That Is Precisely What Didn't Happen. In fact, sales fell.
Today you have much more control over your message and who you are able to reach.
For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best
Well my friends, the rules have changed. Today you have much more control over your message and who you are able to reach.
Pink spoon marketing - do you offer a pink spoon?
Have you ever walked into your local whole foods market and been offered a sample of something delicious?
Let's say it was a new brand of organic guacamole. One bite and you were hooked. You left the store with a nine dollar container, plus the bag of the blue corn tortilla chips they were serving it with.
Smart marketing tactics to consider for your personal brand
I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don't get me wrong, it's important for businesses to keep an eye on their bottom line. But the "We're just going to take a break for a while" or "Let's lay low until people are spending again" is a direct route to going out of business - fast.