Marketing and Business Strategy Advice For Women Business Owners from NAWBO
Creating valuable content is crucial for your online marketing presence
Rules of marketing have changed. Marketing is moving online at a rapid pace and there has never been a better time for us to reach our target market directly.
Google provides three-quarters of a billion search results a day - the perfect platform for useful content. The Web allows smart marketers to deliver compelling content that people actually want to consume.
Get celebrity endorsements by following some simple steps
Do you know you can get celebrity endorsements without paying the celebrities a cent? It's true. What you're going to create is the perception of a celebrity endorsement. Here are the first few steps to getting your product or service into the hands of A-list celebrities.
Create an Info File
Information gathering is only effective if it's organized. It can be easy to forget who likes what if you have 20 names on your list. For instance, you discover on a certain day Lisa Rinna likes animal prints, but you could easily confuse her with another star unless you note this information down.
Thinking Of Using The Incredible Power Of Celebrity Marketing?
Before reaching out to A-list stars, you will have to become an expert on your target celebrities. In fact, you need to research the personal preferences of the celebrities you are most interested in. Where are they eating, traveling, entertaining, shopping etc. Who are they spending time with and what are their hobbies? Then, and only then, can you succeed at celebrity marketing.
Of course, the first and most crucial first step is to research who best to send your product or service.
Here are a few factors to consider in your research:
Creating a customized marketing mix to establish yourself as an authority in your industry
While every personal brand is unique, they all have one important thing in common: they communicate confidently with their target market. To position yourself as a thought leader with a strong brand, you must be clear about who you are and who you are not, and consistently communicate your message to those who need it most.
Richard Branson is someone with a clear, consistent brand message. He is not your typical stuffy CEO in a blue suit, white shirt and patent leather shoes. Instead, he's a risk-taker who sold airline tickets for Virgin before he even had a plane and signed the British punk-rock group the Sex Pistols on his record label when no one else would consider them. Outside of the professional arena, Branson stayed true to his daredevil ways and circumnavigated the world in a hot air balloon.
So, Your Celebrity Endorsement Efforts Have Finally Paid Off
You get a note from Halle Berry or Nicole Kidman thanking you for the spa weekend you treated them to. Or, you find a photo of Salma Hayek wearing the dress you sent her or Kim Kardashian clutching that pretty little handbag you made just for her.
What happens next? Do you stop your celebrity endorsement efforts and rely on these stars talking about you or mentioning you in a media interview? The answer is no. Unless you leverage the celebrity endorsements you receive, they will never give your brand media mileage. They will never help your product get noticed or bring in more sales.