Marketing and Business Strategy Advice For Women Business Owners from NAWBO
Setting the right price - don't be afraid to ask for the money
If you want to have a successful business that serves clients, sooner or later money has to change hands and that means sooner or later you're going to have to say, "This is what I'm offering you and this is the price."
If you have a problem with that, you're not alone. I see a lot of people missing this step when they map out their business plan. You shouldn't misstep here though, because it is an obvious and necessary detail. Without it, you are not going to be putting any money in your bank account.
The only thing that will put money into your bank account is you showing up and saying to that customer, "Here it is. Here is what it costs. Here is how to pay."
Have You Ever Opted To Purchase A Package Deal?
Maybe it was easier to purchase an entire car care package than to pick up each individual item. Or maybe it was more cost-effective to purchase a year's worth of housecleaning services, instead of paying month-by-month. This mindset is a good one for you, the consumer. But even more importantly, it's invaluable for you, the business person.
Let's assume for a moment that you're selling financial coaching services. Maybe the individual services are consultation, debt reduction, income building, and investment. As an expert, you know that almost everyone that's interested in your expertise will need every one of your services. You could sell each service individually, but that would complicate your schedule with unnecessary red tape and sporadic appointments.
Creating a physical product could have a huge impact on increasing your business revenue
Have you ever ordered an item online or from a shopping catalogue? If you have, you probably know that feeling you get when your anticipated purchase arrives in the post. The satisfaction of finding a great product is nothing compared to the thrill of actually laying your hands on it. If there is any potential to present your business offering in the form of a product that your clients can physically see and touch, you need to take some time to explore this option.
By physical, I mean something that is in a box, something that you can physically send to a client's home or office. Physical products can be anything from books to audio recordings to DVD video. Your physical product might very well be in multiple formats, where you offer a combination of audio, video, and written material.
Pitching the Media - 10 strategies to get your business noticed
If you're ready to get serious about press coverage for you or your business, these are ten time-tested tips to follow:
1. Offer Information of Value
Does your product or service offer something that's unique and of value to your target audience? If so, it might be of interest to the media. It's not about you or your business, it's about what you or your business can do for others. What can you offer the public? Four questions to ask yourself before you approach a media person are:
How to keep from getting overwhelmed by all of the different marketing messages
Two of the most common questions I'm always asked about marketing are, "Where do I begin? There's just too much to do!" and "How do I keep from getting overwhelmed by all of the different marketing messages and resources out there?"
In today's world of information overload and too many choices, I'm always inclined to have people go back to basics. As Julie Andrews once sang in The Sound of Music, "Let's start at the very beginning, a very good place to start…"