Marketing and Business Strategy Advice For Women Business Owners from NAWBO
List Marketing - to make your event a success
Lists are a big part of marketing a product or event. Your list consists of everyone with whom you have marketing contact, either in the form of mailing addresses, phone numbers or email addresses. If you have a limited list, you have only a small pool of ready marketing contacts. However, you can still plan a successful event without a big list by partnering with people who have good lists.
Find a Joint Venture Partner with a Marketing List
If you don't have a big list, you don't have to avoid planning an event or selling a product; you just have to get creative about how to do it.
For example, if you're planning an event but you don't have a list, partner with someone who does have a list and who can help promote your event. You might ask someone with a good marketing list to speak at your event, in which case your guest speaker will promote the event to their list.
Teleseminar Price Tag - things to consider
Value is a subjective term, a relative feeling. If someone perceives the value of a product or a service to be high, he or she will naturally be willing to sacrifice more (time, money, etc.) to take advantage of its value.
So along that vein, if you want to build the price tag of your teleseminar (and I'm sure you do), you must increase its perceived value. Consumers naturally think in a "what's in it for me?" manner. When you create a belief that what they're getting from your teleseminar will greatly outweigh their investments of time and money, you have managed to increase the perceived value of your event.
Attract corporate clients by taking steps offline
There are several universal principles that apply to attracting all types of clients. But, if you really want to focus mainly on corporate clients, there are some areas where your approach will need to be different.
List-building is essential, whether you want corporate or individual clients, but to effectively build your list of corporate clients, you'll need to employ alternative methods to the usual online blogs, teleseminars and social media.
Spray-and-pray marketing - an advertising campaign without direction?
When it comes to marketing, every single thing that you do to generate leads should have a purpose. Without a purpose, you can end up with an advertising blitz campaign that saturates the market but doesn't have any real direction.
And where does something without direction end up going? Nowhere.
We call this "spray-and-pray" marketing - advertising your business anywhere and everywhere, hoping that people will notice you, praying your hard work pays off.
Learn the art of repeat business
Going through the work of identifying your target audience, really getting to know them and developing products to meet their needs can be very rewarding.
If you want it to be financially rewarding, you'll also need to learn the art of making repeat sales. Repeat sales generate eighty percent of the profits for a successful business. When you're ready to move beyond the one-time transaction, here are some ideas for mining the gold of repeat business.