Marketing and Business Strategy Advice For Women Business Owners from NAWBO
A personal photo on your website - an important marketing material!
There is one graphic which you should include on all your marketing materials, including your website, and no, it's not your logo. It's your photo.
It amazes me that people will spend hours choosing the colours and design of their marketing materials, pay hundreds to a designer for a fancy logo, and then add a duff photo which does them no justice at all.
So in this article, I want to share some tips on how you can get a great photo for your website or marketing materials that really shows you off to your best advantage.
First of all, why is it important to have a personal photo on your website or other marketing materials?
Because people are curious about you. It's true that 'people buy from people', and this is especially true when you're the one providing the end service to the client. YOU are the most unique part of your business. So how can you make sure you get a great photo that communicates who you are and speaks directly to your target audience.
Telling your and your company's story effectively will enhance your marketing presence
The hopes and dreams, ups and downs you've experienced since starting your business would probably make a terrific story.
In fact, it should make a terrific story, one you tell the world as part of your unique appeal. The story of how and why you've built your business can be a powerful addition to your marketing presence.
There's a way to tell your story that will engage potential and current clients. It will make doing business with you more attractive. Nothing makes us more interesting than the story of who we are.
Here are five tips for telling your and your company's story effectively:
Developing an effective follow up strategy will put you ahead of your competition
There's a fact that can't be escaped if your business runs on sales: the majority of people won't respond to your first contact. Instead of being discouraged by that fact, though, it's time to start doing the one thing that's sure to increase your sales.
Developing an effective follow up strategy will put you ahead of your competition and on the road to more income.
You may be saying, "Of course you should always follow up!" but are you doing that in your own business? It's surprising how many sales-based businesses throw away income by failing to respond when someone raises their hand in response to marketing.
Consistent follow up has always been a factor in sales success, but today, more than ever, people are hesitant to hand over their cash until they trust you. That's why establishing a follow up strategy is so crucial. If you don't respond consistently when someone expresses interest, why would they trust you with their business later?
Blogging - a great opportunity to expand your personal brand
In the past year I've seen an incredible interest from my clients in the area of blogging.
Even my most internet-skeptical attorneys are venturing into this new arena (well, new to them!) and exploring the possibilities that come from expanding their brand online through a blog. It can increase your credibility and visibility.
So what makes a great blog?
One word: STRATEGY.
As I often tell clients, everything you put out into the world should have your distinct stamp... your brand. From design to content, that includes your blog. Prior to jumping in head first, I always advise clients to stop and understand the strategy behind the journey they are about to embark on. If you don't have a plan, your blog becomes lost and you lose focus.
Basic marketing strategy may stay constant, but the specific actions and advice that experts give is in a constant state of transition
From social media platforms like Twitter to the ever-changing world of blogging, today's legal marketing is a far cry from that of even just five years ago.
Having worked with lawyers for the last 15 years, I've seen, heard and given a lot of advice when it comes to business development. Does it all still apply? No! In order to keep up with clients, you've got to understand what still works.., and what's outdated. Here are few pieces of past wisdom that no longer apply now that the rules have changed!