Marketing and Business Strategy Advice For Women Business Owners from NAWBO
A marketing strategy is a map that gets your program where you want to go.
It gives you a plan to promote your program, target the right students and allocate your resources wisely. They say that trying to grow your program without having a plan is like going on a road trip without a map. You may get somewhere, but will it be where you wanted?
Marketing strategies are useful in any organization dedicated to generating revenue. In the case of language education, they're also useful for recruitment purposes and increasing enrollments, even if you're not expected to make money. Some people may tell you that you need a program degree or a marketing expert to prepare a strategy. While these things may help, you can outline a basic plan yourself, even if you don't have a program background or the resources to hire a consultant.
Common sense, a clear head and a vision of where you want your program to go can do wonders for helping you prepare a good, solid marketing strategy. In fact, the process of creating that vision can create marketing opportunities you would otherwise miss, simply because you are able to clearly describe your program anywhere, any time.
Making specialty coffees is not unlike marketing.
Last year, my partner and I moved in together. Along with him came his professional quality cappuccino machine. He's a really down-to-earth fellow - with one exception. He's a coffee snob. He drives across town to buy beans from his favorite Italian importer. Seriously. I've never seen anything like it.
I'd seen him make coffees with it dozens of times before, but when the machine arrived in my kitchen, I realized that I'd never actually used it myself. I figured it was time to learn how. It was not as easy as it looks. But now, many months later, I make a pretty decent coffee, if I do say so myself. As I was making myself a latte this morning, it dawned on me that making specialty coffees is not unlike marketing. Here's how:
Engaging in an import export business in China does not only require you to be equipped with standard knowledge of the business.
But it also needs that profoundly know the Chinese style of doing business.
Here are the 5 tips to help you deal with the Chinese through the most appropriate business etiquettes:
Competition is always there and it will never go away. Patience is really a necessity especially when you have to go slow amidst all the deadlines, transactions, and newer business opportunities that come along your way. China's experience in the international market is still new since they've only been in the business quite recently.
Most of the Chinese businessmen and even the Chinese government still lack the experience and the necessary skills in making international business deals. Arrangements can be done quickly or slowly but it depends on how the Chinese sees the risks of the transaction and their relationship with the foreign country.
Build your list: what double opt-in email could mean for your business
Have you ever opted-in to receive a newsletter, or to establish an account on a website, and you receive an e-mail asking you to confirm your subscription or your request for a new account? This is known as a double opt-in, and it's law, according to the CAN-SPAM Act of 2003.
This law is meant to protect consumers from deceptive marketing, unwanted pornography, and to give subscribers a clear path to opt-out of any subscription.
But what does it mean for you, the business owner at the other end of the law?
The thank you page is one of the most overlooked places of real estate on the web
That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more business and further your relationship with a new client on your Thank You page.
That client has just indicated that they trust you by opting in to your offer. Signing up to your list is a sign that they want to hear more from you. Don't let them leave wanting; offer them even more before they click off your Thank You page.
When developing a Thank You page for your website, think about what you can do to increase your client's involvement. Marketing research has shown that the more people are involved, the more likely they are to buy - again.