Marketing and Business Strategy Advice For Women Business Owners from NAWBO
Never has there been a better time to harness the power of the Web and "Word of Mouse" to propel a brand to seemingly instant recognition and success
For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friend, the rules have changed. Today you have much more control over your message and who you are able to reach.
Consumers appear to have little patience with traditional advertising such as billboards, television commercials, newspaper ads and messages that pop up in taxi cabs, movie theatres and bathroom stalls. But now you have a tremendous opportunity to publish great content and connect with like-minded networks of people online to build your own buzz, establish yourself as an authority in your industry and attract more clients than ever before.
People do business with people, not companies
While you've heard me preach time and again that it's imperative to build your know, like and trust factor online, there's no denying that one of the most powerful ways to attract more clients and build women owned businesses is to engage and connect with others - in person.
We must never forget that at the end of the day, our businesses are about people. Connecting with, helping, engaging, sharing and collaborating. People, not companies. People, not computers. As women business owners if you are hiding behind your keyboard, you are missing out on many great opportunities to engage your target market, build buzz for you and your business and nurture lifelong relationships.
Here are 10 offline buzz-generating opportunities to consider:
Many entrepreneurs are creating Pink Spoons to make them, and their websites, more appealing
You've probably heard about the Pink Spoon for a few years now. And if you're smart and you read our recent article on its importance, you've already created a valuable "free taste" of the work that you do with your clients, and you're giving it away on your website in exchange for email addresses to build your list.
Your Pink Spoon was created to entice people to sign up using the opt-in box on your website. This alone will help you grow your tribe. People who continue to have static websites, and even those who have an opt-in box for their newsletter, but no Pink Spoon, can't compete with you as women business owners.
An effective marketing strategy is a map that gets you and your business where you want to go
It gives you a plan to promote your business, target the right clients and allocate your resources wisely. They say that trying to grow your business without having a plan is like going on a road trip without a map. You may get somewhere, but will it be where you wanted?
Marketing strategies are useful in any business (especially women owned businesses) or organization dedicated to generating revenue -- that includes educational institutions trying to promote programs that make money.
Some people may tell you that you need a business degree or a marketing expert to prepare a strategy. While these things may help, you can outline a basic plan yourself, even if you don't have a business background or the resources to hire a consultant.
Much of marketing is trial and error
As our business evolves, we try different ways to sell more or diversify the kind of clients we have. Here are a few marketing blunders that we overlook sometimes. They can mean the difference between successfulmarketingfor women business owners and the frustration that comes from not getting the results you want.
1. Having no idea about what's happening in your business, from a marketing point of view.
Do you know how much money you're spending on marketing?
And what percentage of your total income is spent on marketing? How many customers do you have? How many magazines have you advertised in during the past year? If you don't have the answers to these questions at your fingertips, then you may be unaware of what your business is actually doing, as far as marketing goes.