Business and Career Articles To Help Executive and Business Women Succeed!
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As you move through your professional career, through the growth and maturity of your family, and through all that this life throws at you, it helps to have wise council along the way - especially in those critical times where your mental and physical balance may be disrupted. For some, advice from a spouse or family member is enough; for others guidance and council from a trusted friend may do the trick. However, for those particularly difficult and complex life or career challenges, those that truly threaten your longer term earnings ability and perhaps even your mental health - seek professional, experienced advice. This is exceptionally important during major transitions - when laid off, once your children are finally in school, when seeking a career change, or during any other significant life event.
" I am tired of all this nonsense about beauty being only skin-deep. That's deep enough. What do you want, an adorable pancreas?" ~ Jean Kerr, author and playwright
by Mary Jo Feldstein, St. Louis Post-Dispatch
These are facts we're sure you know!
Research shows that the baby boomer woman and the executive woman have unique needs. She'll spend more on herself now and she's more conscious of value, comfort, fit and wearability. What she wears must have an edge, but it can't be the somethings that her daughter wears.
Why bother courting the more mature ladies? Spending power.
Their children are gone, they're still working and, in some cases, they're receiving inheritances from parents. All those income streams give baby boomers a pool of discretionary income larger than any generation before, said Marti Barletta, author of "Marketing to Women" and chief executive of TrendSight Group, a marketing firm in suburban Chicago.
Are you aware that....
There’s an economic force on the horizon? For those who recognize it, stronger sales, higher share and greater profits are the bounty.
That force? The emerging power of women - as consumers, investors, employees, managers and corporate leaders. Cutting edge companies who recognize this opportunity are reaping the benefits, while those blind to it are leaving money on the table for their competitors.
What about you? Are you positioned to secure your share of what Tom Peters calls “Opportunity #1" for the foreseeable future? The market that futurist Faith Popcorn calls “the dominant economic force in the country”?
Rising Female Consumer Power Is Changing The Way Companies Design, Make, And Market Products -- And It'sAbout More Than Adding Pastels?
Who's the apple of marketers' eye? It's not free-spending teens or men 25-50. It's women, thanks to their one-two punch of purchasing power and decision-making authority. Working women ages of 24-54 -- of whom the U.S. has some 55 million -- have emerged as a potent force in the marketplace, changing the way companies design, position, and sell their products.
Why are there so few women directors on the boards of American companies?
by Martha Clark Goss and Lucille V. Corrier
Is there a "Silent Quota" embedded in board selection? And what do the shareholders think? Here, a panel of directors and industry observers give their views.
“The recruitment of women and minorities to the boards of U.S. companies has not changed in the last three years, “according to the January/February 2003 issue of "The Corporate Board" magazine, which reports that women account for only ten percent of all directorships.
Some board watchers feel that a “silent quota” pervades many boardrooms. One view holds that with the new focus on governance, shareholder activists are likely to target boards that don’t adhere to good principles of governance, of which board diversity is clearly one aspect.