Entrepreneur? Business Startup Advice, Tips and Strategies For Women Entrepreneurs Business Owners
Business startup advice, tips and strategies for female entrepreneurs. Deciding whether entrepreneurship is right for you? Why do women start businesses? What motivates anyone to dive into entrepreneurship with her heart and soul? How do you know whether business ownership is right for you?
It's been said that behind every successful entrepreneur is a passion - a passion to create, a passion to express, a passion to fulfill a dream.
The answers to these questions are as varied as the 10.6 million privately held businesses in the United States that are at least 50 percent woman-owned. These businesses generate $2.5 trillion in sales and employ 19.1 million people, according to the Center for Women's Business Research in Washington, D.C., founded as the National Foundation for Women Business Owners. And each owner has her own story.
"I Want To Buy That"
This is the immediate reaction you want people to have when they first see your offering: You want them to have that reaction before they even know the price. To make that happen, women business owners need to create a product that is irresistible.
How to create an irresistible product? There are a few universal principles to develop truly appealing products.
1. Find a hook
Recognize the "miracle cure" the public is looking for, and present your product as the closest thing possible to that miraculous fix.
One example is Yanik Silver's Instant Sales Letters product. Yanik has achieved great success with this product. They are his "miracle cure" for people who need to create effective sales letters, but don't have enough time to write them. So he put together some fill-in-the-blanks templates to make it easy to prepare sales letters. Of course, clients may have to do some tweaking to make a template work for their specific purpose. But the point is, they work. Even if the template needs to be revised, they've still got a Sales Letter. And that is very attractive to people with little extra time. The Instant Sales Letter product is a hook for them - the "miracle cure".
Many People Go Out Of Business Because They Have Failed To Align Their Product With What The Market Demands - And With What Their Inner Selves Demand
Many times, businesses need to endure a breakdown before a breakthrough can be felt. Sometimes, the bad times are the only times that spur the need for positive change. In other words, even if you're struggling with simply "making it," there's plenty of hope.
I know you want an endless supply of customers - a flow that's as intense as you're willing to handle. But there's an important element to consider before moving forward. You must ensure that any success you've experienced to this point isn't just a symptom of luck. I like to say that even a broken clock shows the right time twice a day. If you glance at the clock randomly, there's a chance you might get the right time. And if you do, you might be fooled into thinking the clock is working. But it's not.
There are many ways to reinforce your path to success
For entrepreneurs and executives alike, it can be challenging to stay positive, focused and motivated when times are tough. Women owned businesses should know that whether it's a client behaving badly, the loss of a big account or a dip in the economy, it can be hard to remember why you're in it for the long haul.
We all need reminders about why we are doing what we are doing. When we see them we recall our own strength, determination and vision. I call these success anchors. When the waves are rough and the boat is in jeopardy of tipping over, we need the anchor to keep us grounded.
There are many ways to reinforce your path to success and stay on track. Here are a few of my favourites:
Create A Vision Board
Find images, words, quote, etc. that motivate and inspire you and put them up collage-style somewhere that you will see them every day. What do you aspire to? Perhaps you want to be on Oprah or speak to a room of 1000 people. Find pictures of those things and put them on your vision board. Spend just a few minutes a day looking at your board and really get into the "feeling" of it all happening.
The secret to success as an entrepreneur is to balance your tremendous drive
Part of being an entrepreneur is juggling many things at once - projects, deadlines, people and opportunities. You have a never ending (and always growing) to-do list. Do you ever feel like you want to hit the pause button and yell from the rooftops, "Whoa, stop, I want to get off!" I sure do.
As an entrepreneur, you consume lots of information, learn new things, start new projects and don't want to feel like you're ever missing out. I have found this to be a recipe for disaster if not managed and balanced with a little decompression. It's a huge fallacy that if you are not working you're not being productive. Some of my best ideas have come when I am relaxed. And the truth is, we're much more focused and energized when we give ourselves time to rest and rejuvenate.
Here's the deal: If you're always "on" - always producing, thinking, analyzing and doing, you're going to burn out. You're going to feel tired, frustrated, scattered and maybe even depressed. The secret to success as an entrepreneur is to balance your tremendous drive, creativity and "doing-ness" with some unplugged time. Hey, I didn't say it was going to be easy, but it's absolutely necessary if you want to maximize your potential and really thrive.
Diversity and your business
Have you ever found yourself bored with life, of the "Same Ol" thing, or the repetition of a job that just does not make your engine rev? Did you know that there are many people plagued with the same challenge?
The quest for how to make life more exciting. Surprisingly, the same answer works for those looking for a bit of a change in life, and for those looking to safeguard their lifestyle, in a word - diversity.
Diversification - a word familiar to most successful entrepreneurs; is a rule of thumb for not being caught by surprise. To find many things to invest money in, or different types of services to perform, so that if the bottom falls out of one market, project, or client all is not lost. It is the foundation for "multiple streams of income," a phrase that has become very popular in the last several years as more and more people search for avenues to make money and build financial security. An example of multiple streams of income is someone who is an actor, a director, a producer, and a writer. Always having something to fall back on when something else may not pan out.