The ideas in this article can apply to ANY business, but are especially relevant to service businesses

If you are a trainer or coach or consultant, you especially stand to profit by adding this lucrative source of income to your business. There are several secret benefits of promoting your own events that not only put money directly into your pocket immediately, but also build your credibility, increase your visibility in the marketplace, position you as an expert and quickly establish you as a 'Client Magnet'.

1. Public Seminars, Workshops, And Training Courses Can Be Very Profitable AND Help You To Raise Your Fees

Depending on the topic, you can typically charge several hundred pounds for a place at your public event. As long as you keep your marketing costs down and pay a reasonable fee for the venue, even with relatively low numbers on a course, the profit can easily run into the hundreds and thousands. In many cases the profit you make in just one day will far exceed the fees you would get paid by a corporate client. This will raise your perceived value in your eyes and your clients'.

Today I want to share with you a quick tip to help you make money from people who DON'T attend your events

Let's face it, however great your marketing is, the majority of people who see your sales literature for your event WON'T book.

I've helped people achieve conversion rates as high as 27% - and as stunning a result as that is, it still means that 63% DIDN'T attend. And that's a lot of waste

So how can you convert some of those  event non-attendees into paying customers, and make more money from your marketing efforts?

I know the corporate holiday party season is winding down this week

But I wanted to run by some corporate party ideas for you to think about for next year and quickly review some of the event planning ideas that need careful execution for corporate events.

I always find it best to theme corporate events. It helps create a focus for the event's invitation, menu, design and entertainment. Creating a themed corporate holiday party also gives the guests an opportunity to participate.