The Secrets of Successful Coaches by Karen Williams
Turn Your Passion Into Profit -- Karen Williams shows you how to develop the business skills you need in the Secrets of Successful Coaches
Essential reading for coaches, NLP Practitioners, trainers, consultants and anyone who runs a service-based business
Every year, thousands of people train to be a life, business or executive coach but struggle to make a living. Although attracted to the profession, they are forced to give up as they cannot find enough clients to pay the bills. Even great coaches can not create the business they crave without the skills to run it successfully.
The Secrets of Successful Coaches is essential reading if you are struggling with:
- Setting up and marketing your business
- Attracting and converting fee-paying clients
- Raising the profile of your business and communicating the benefits of your service
- Getting motivated and increasing your self-belief
- Making enough money to run a successful business
In The Secrets of Successful Coaches you will find 10 easy-to-follow steps to develop a successful coaching business, learning from 11 top performance coaches who share some of the mistakes they have made and learnt from. You’ll also benefit from the proven techniques they have developed to make their business a success and get outstanding results. Find out how to save time and money, learn the skills to run a successful business, develop a winning business mindset and turn your passion into profit.
The book delivers ten steps you can follow to enable you to:
- See yourself as a business person as well as a coach, consultant or trainer
- Develop a plan for your ideal future business and develop a strategy for your success
- Play to your strengths
- Develop a clear and focused niche
- Set up and market your business effectively and efficiently
- Raise the profile of you and your business
- Understand and communicate the benefits of your services and products
- Attract and convert fee-paying clients
- Get motivated and increase your self-belief
- Learn how to create a winning business mindset
- Run a financially viable and successful business
- And much much more
The Secrets of Successful Coaches is for new coaches who are in the first 12 months of running their business, and those who want to improve their business success. Karen is inspired by a large number of authors including Dawn Breslin, Hannah McNamara, Michael Neill and Gladeana McMahon, who were interviewed for this book. She also takes inspiration from Anthony Robbins, Brian Tracy and Stephen Covey.
"As someone who was interviewed as part of the research, it was great to see the results of Karen's extensive research in print. In this book Karen has done a fantastic job of taking a range of inputs and condensing them into 10 easy to digest steps to transforming your coaching practice. What I particularly like about the book is that it covers the whole spectrum of what it takes to be successful as a coach. Too often in my experience books like this either focus totally on the mindset or on the skills. Karen has done a great job in addreessing both these areas, drawing on both her own and others experiences. If you are someone who is running a coaching business or even just considering it, I strongly recommend this book to you."-- Duncan Brodie, Director of Goals and Achievements
"Absolutely full of very useful resources which will benefit people just starting out and existing business owners… You cannot fail to be inspired and motivated to become and model success" -- Gill Davis, Kincavel Coaching
"Karen’s use of other successful coaches experiences and knowledge enable you to quickly access tools, knowledge and experience it would otherwise take you years to discover! With a logical flow and useful exercises it makes a great blueprint for any coach looking to grow their business and take it to the next level. I must have for any serious coach in their professional development library"-- Elizabeth Graney
"Karen has created a highly resourceful book for all new coaches to read which will help them to set up their coaching business. Most coaches come out of training all fired up and qualified as a coach but are left without the necessary skills to set up their own successful coaching business and many end up giving up through lack of knowledge. I wish this book had been around when I started setting up my own coaching business some years ago." -- Pat Ayling
"The interviews with Successful Coaches are insightful and the exercises at the end of each chapter are useful and practical." -- Christopher Stribblehill
The Secrets of Successful Coaches: 10 Steps to Develop a Winning Business Mindset is available on Amazon.com
About Karen Williams
Author of The Secrets of Successful Coaches - Karen Williams is a qualified coach and NLP (Neuro-Linguistic Programmer) Master Practitioner. Having spent 15 years in the corporate world as a manager, trainer and Human Resources professional, Karen reached a turning point in 2006. She suddenly realised that she was stuck in a rut at work and turned to a life coach for her help. She started working with this coach, who helped her to find a new job she enjoyed and she decided to train as a coach herself.
In November 2006, she qualified as a coach and like many people she learnt the hard way how to develop and create a successful business and make it work. She created Self Discovery Coaching which specialises in helping career changers and those facing redundancy to find a job they love. She also works with teams to help them to reach their full potential.
Over the last eighteen months Karen Williams has taken her business to the next level through spending time with 11 inspirational performance coaches whilst studying for the NLP Master Practitioner qualification. This has resulted in her first book, The Secrets of Successful Coaches, which was published by Matador. It has been an incredible journey for Karen and she has recently established a mentoring programme for new coaches as she now has the tools to help them to turn their passion into profit.