Book Reviews About Recently Published Books Released Here and Globally

Are You Nonverbally Illiterate?

Written by Debbie Laskey. Posted in Book Reviews

the silent language of leadersThe Silent Language of Leaders: How Body Language Can Help - or Hurt - How You Lead


Don’t laugh, you read the question correctly. Are your words in sync with your body language? Were you aware that a person’s true strengths and weaknesses can be revealed by their body language?

Carol Kinsey Goman, executive coach and management consultant, shares extensive research in her book, The Silent Language of LeadersHow Body Language Can Help – or Hurt – How You Lead and proves conclusively that nonverbal signals can make or break a leader’s success.

As a leader, you are always “on stage.” Employees watch as you walk around the office, they watch you in the lunch room, they watch the speed of your gait as you enter offices and close doors, and they watch you standing casually near open doors chit-chatting and issuing orders.

Are you aware that people scrutinize your every movement? Perhaps, in an effort to become more aware of your behaviors and interactions, you should pretend that you are a Hollywood celebrity and your employees are members of the paparazzi. This may force you to think twice before shouting at an employee in front of others, before you cross your arms as you look at a group of employees, or before you look all over and avoid eye contact with people.

According to Goman, there are five mistakes people make when reading body language:

  1. People don’t consider the context – depending on the context (time of day, location, relationships, past experiences, etc.), the same nonverbal signals can have totally different meanings
  2. People find meaning in a single gesture – if one person leans against a podium when giving a presentation, he may be tired, whereas, another person may simply be bored
  3. People don’t know your baseline – one person may avoid eye contact but still be paying attention
  4. People evaluate through their filter of personal biases – if you meet someone who resembles a favorite relative, that person may immediately like you
  5. People evaluate through their filter of cultural biases – behaviors may not be right or wrong – just different than what we are accustomed to (for instance, women are not invited to shake hands in some cultures – and in the United States, that would not be acceptable)

According to Goman, there are six body language guidelines for negotiators:

  1. Since people form an opinion of you within the first 7 seconds, be aware of this fact and use it to your advantage (i.e., smile, have a great attitude, and show interest)
  2. Initiate a great handshake (maintain eye contact and smile – useful tip for strong men: don’t, under any circumstance, use super-human strength to attempt to break the other person’s hand – most women find this painful, unnecessary, and immediately lose respect for men who do this)
  3. Continue to build rapport (maintain positive eye contact, lean forward, use head nods of encouragement, smile when appropriate, and mirror the other person’s body postures in a subtle manner)
  4. Display confidence and be positive
  5. Defuse a strong argument with alignment – sitting or standing shoulder to shoulder facing the same direction
  6. Make a positive final impression – stand tall and shake hands warmly

With the increased dependence on technology, people use email, texting, webinars, and social media as opposed to in-person meetings. But with video conferencing and podcasting, people can still feel as if they are in the same room together. However, the conference call has not changed much over the years – it is still a tool that creates some confusion because people cannot see you.

Here are six tips for conference calls:

  1. Modulate your voice – avoid a monotone and enunciate clearly
  2. Stay focused – don’t shuffle papers, send emails, or let your gaze wander aimlessly
  3. Stand – if possible, it will give your voice more energy and conviction
  4. Smile while you talk
  5. Keep it short – keep statements short and ask for feedback
  6. Follow an agenda

The concept of MBWA was introduced, which translates to management by walking around.

  • Leaders: how often do you take time to walk around your office and talk to employees?
  • Employees: how often do you encounter your president or other members of senior management walking around the office talking to people they pass in the hall?

MBWA creates accessibility, which can be, and is, priceless to employees.

According to Goman, “When properly used, body language can be your key to greater success. It can help you develop positive business relationships, influence and motivate the people who report to you, improve productivity, bond with members of your team, present your ideas with more impact, work effectively in a multicultural world, and project your personal brand of charisma. It’s a ‘secret weapon’ that many great leaders have learned to use to their advantage. Now you can too!”

Carol Goman's new book, The Silent Language of LeadersHow Body Language Can Help – or Hurt – How You Lead , available on


About Carol Kinsey Goman

the silent language of leadersCarol Kinsey Goman, Ph.D., president of Kinsey Consulting Services, is a keynote speaker and seminar leader for corporations, associations and government agencies. Clients include 105 organizations in 24 countries.

Body language has always played a key role in Carol's professional life. Prior to founding Kinsey Consulting Services, she was a therapist in private practice -- reading nonverbal cues to help her clients make rapid and profound behavioral changes. As an executive coach, Carol helps leaders build powerful and effective business relationship by using verbal and nonverbal communication that projects confidence, credibility, and empathy.

Carol has authored eleven books, including  "This Isn't the Company I Joined: How to Lead in a Business Turned Upside Down,"  "The Human Side of High-Tech,"  and  "Ghost Story," a business fable about the power of knowledge sharing, and  "The Nonverbal Advantage: Secrets and Science of Body Language at Work." 

For more on Carol's career, please visit her website


This book review was prepared by Debbie Laskey

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Currently, Debbie is a brand marketing and social media consultant to non-profits and start-ups.

Recognized as a “Woman Making a Difference” by the Los Angeles Business Journal, Debbie served as a mentor for the Strategic Technology Program sponsored by the California TeleMedicine & eHealth Center as well as on the boards of numerous non-profits. Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition.

Follow Debbie on Twitter

and on her Blog


The ADvantage Marketplace Directory Of Women Owned Businesses and Women Business Owners

Promote Your Company. A Basic Listing is only a one-off investment of $79.00!  Or get more notice with a "Featured" listing for an additional one-off payment of $30.00.  Learn More >>


Click Here To Register Account and List Your Business....