So, Your Celebrity Endorsement Efforts Have Finally Paid Off
You get a note from Halle Berry or Nicole Kidman thanking you for the spa weekend you treated them to. Or, you find a photo of Salma Hayek wearing the dress you sent her or Kim Kardashian clutching that pretty little handbag you made just for her.
What happens next? Do you stop your celebrity endorsement efforts and rely on these stars talking about you or mentioning you in a media interview? The answer is no. Unless you leverage the celebrity endorsements you receive, they will never give your brand media mileage. They will never help your product get noticed or bring in more sales.