Smart marketing tactics to consider for your personal brand
I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don't get me wrong, it's important for businesses to keep an eye on their bottom line. But the "We're just going to take a break for a while" or "Let's lay low until people are spending again" is a direct route to going out of business - fast.