New Study From Unity Marketing Finds That Men’s Jewelry is Becoming Increasingly Important in The Overall Jewelry Market
Men have always been an important part of the jewelry market, but mostly as buyers of expensive women's jewelry. Yet their role as exclusive purchasers of women's jewelry is beginning to shift, as the sales of fine jewelry for men virtually doubled from 2004 to 2006 to reach $6 billion, according to a new study published by Unity Marketing entitled the Jewelry and Watch Report, 2007.
"Jewelry designed for men used to be a step-child in the jewelry business, as compared to women's jewelry," said Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. "But in 2006 the men's jewelry market reached a 10 percent share of the market, so jewelry marketers and retailers can't afford to ignore it any longer."