Consumer Research Holds the Key to Finding New Direction in Totally Luxury Jewelry New Market
The worst of the recession is over for players in the luxury jewelry market. Now it is time for forward-thinking marketers to pick up the pieces and find new direction in a jewelry market that has changed dramatically as a result of the recession. Critical for luxury marketers to find a new direction in a changed market is understanding the mindset and purchase behavior of the new affluent jewelry consumer. Unity Marketing offers marketers a cost-effective way to understand the dynamics of the post-recession jewelry consumer market through sponsorship of a new jewelry market study.