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Now that you have your digital informational product complete and ready to be sold, the next question is what to charge for it?
How much should you ask for your work? That is a hard question to answer but the general rule of thumb is: the more potential customers there are for your business or brand the less you can charge for it and the opposite is true. The fewer potential customers there are, the more you should charge for it. Think about how products are priced out in the brick and mortar world. In very exclusive shops, where very exclusive products are sold to only a few well-heeled customers, the prices are high....VERY high.
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Business & Career
The Luxury Market
A New Study Of The Giftware Market By Unity Marketing Identifies Key Opportunit
New Research Study Will Answer Your Most Pressing Questions About How To Use The
Culture & Lifestyle
Editor Pick's
Fewer consumers 'traded up' to luxury in 2009 as the share of aspirational luxury market consumers fell sharply
The growth burst that luxury marketers enjoyed due to aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high level of disposable income
Unity Marketing has just published its annual report on the state of the luxury market. The Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market, provides detail data about the purchase behavior and spending patterns of the nation's most affluent consumers from 2007 through 2009. In addition to its focus on historical shifts and trends in the luxury consumer market, it gives marketers a forward-look into the future trajectory of the luxury consumer that will transform the luxury market in 2010 and beyond.
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Luxury Travel Sector Hard Hit By Cut Backs In Affluent Consumer Spending
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Consumer-Insights Expert Pam Danziger Predicts What The Luxury Market Will Look Like After The Recession
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Products That Are Made in Italy Have Special Appeal to American Shoppers
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New Research Initiative Will Take Luxury Marketers into Affluent Consumers' Homes
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Thoughts On How Stationery Businesses Can Compete In The Digital Age
