Virtual gift cards combine two hot gifting trends into an easy-to-choose and give gift item
Applebee's Neighborhood Grill & Bar has become a trendsetter in the business of gift marketing. Applebee's joins Amazon.com and Nordstrom.com as one of the first to offer its customers virtual gift cards, the online equivalent of the plastic version gaining traction in the gift market. With this move, the mid-priced family restaurant capitalizes on two important trends: the increase in interest in gift cards as the go-to gift, and the growth in number of consumers who do their gift shopping online.
Applebee's Digital Gift Cards, the newest offering from the restaurant chain, have no fees, never expire, and are honored at all of the restaurant's locations. They are available online at Applebees.com and on the company's Facebook Fan Page.