We All Live And Work In A Constellation Of Relationships Based On Service
You can see this with the customers you serve and the suppliers who serve you. But this is also true with colleagues, employees, managers, family, friends, government agencies and community members. When you learn how to connect to your customers' connections, you can improve customer experience greatly.
When you improve service in every direction of your life, you'll find new ways to connect with your customers, through your customers and improve customer service at the same time.
Paul in South Africa explains:
"Passing on supplier benefits to our customers' employees creates a deep-rooted loyalty that is hard to break. We supply fuel to a company with a large fleet of trucks on commercial contract. But we also give the truck drivers a special deal on fuel for their personal cars and on any purchases they make at our convenience stores. This creates brand familiarity and appreciation that are part of their daily lives."