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Will You Recognize Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer
Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer that will make up your new, much-changed target market.
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The Luxury Market
A New Study of the GIftware Market by UnityMarketing Identifies Key Opportunitie
Will You Recognize Your Post-Recession Affluent Customer?
New Unity Marketing r
Culture & Lifestyle
Editor Pick's
Unity Marketing survey of luxury consumers and their use of the Internet underscores its vital role as a resource for luxury purchases
It is likely to be a "Cyber Christmas" for luxury shoppers this year as more affluent shoppers turn to the Internet to do their shopping. In the latest survey of luxury consumers' spending and purchase behavior, Unity Marketing found that the Internet ranked as one of the top three shopping venues in 12 out of 14 luxury goods categories.
“Just how important the Internet is to luxury shoppers is remarkable in light of the fact that the Internet accounts for less than 10 percent of all retail dollars spent," says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
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The Luxury Consumer and What They Value Most
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Christmas Cards Could Be Solution for Budget-Weary Holiday Shoppers
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Luxury Travel Sector Hard Hit By Cut Backs In Affluent Consumer Spending
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Luxury Marketers and Retailers - Will You Recognize Your Post-Recession Affluent Customer?
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A Handwritten Note Is the Ultimate in Luxury Communications
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Social Media - What's Its Role in Reaching the Luxury Consumer Market?
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Thoughts On How Stationery Businesses Can Compete In The Digital Age
