Popular Posts
Latest Reviews
Pitching the Media - 10 strategies to get your business noticed
If you're ready to get serious about press coverage for you or your business, these are ten time-tested tips to follow:
1. Offer Information of Value
Does your product or service offer something that's unique and of value to your target audience? If so, it might be of interest to the media. It's not about you or your business, it's about what you or your business can do for others. What can you offer the public? Four questions to ask yourself before you approach a media person are:
10 Ways Women Connect for Success 
Great Sponsorship - What Makes A Good Sponsor 
Inheritance: Looking At Both Sides 
Holiday Decorations: Not Just for Christmas Anymore 
Recipe: Walk While This Healthy Dinner Cooks 
Vitamins And Supplements For Golfers Business & Career
The Luxury Market
Declining consumer confidence, esepcially among the less well-to-do luxury consu
Pam Danziger will share the latest research on the power of the 'made in Italy'
Culture & Lifestyle
Editor Pick's
The luxury watch brand understands the importance of family to affluent consumers and uses it to connect with potential customers in its "Generations" campaign
A little boy sits deep in concentration, working through a thorny homework problem. His father sits with him, mirroring his position of deep thought, a Patek Philippe time piece evident on his wrist. The tag line accompanying this installment of the "Generations" advertising campaign by photographer Peter Lindberg reads, "You never actually own a Patek Philippe. You merely look after it for the next generation."
With this campaign originally launched in 1996, Patek Philippe has tapped into the values most prized by the affluent consumer. According to Luxury Consumers & What They Value Most, the new trend report from Unity Marketing, some 90 percent of affluent consumers say "caring for and supporting the needs of my family" is extremely or very important, making this the top-ranked among 21 lifestyle values included in the survey. Additionally, "keeping family needs first" was prioritized highly by 83 percent of affluent consumers surveyed.
-
The Consumer Market For Gifts And Home Decorative Accents Has Enjoyed Vibrant Growth In The Past Five Years, But Will that Growth Continue
-
It's Likely to Be a 'Blue Christmas' for Decorations Marketers and Retailers this Year
-
Social Shopping Sites Attract Young Internet-Savvy Shoppers With Money
-
Top-of-The-Line Sales and Marketing Workshops For Retailers
-
New Study of the Seasonal Decorations Market Identifies Opportunities in the Current Market
