For 2011 retailers need new strategies to draw resistent shoppers into their stores and encourage them to spend more
Retailers may have seen a bounce in sales this Christmas. But while that is good news for many, it is less indicative of a trend and more a sign that shoppers were releasing pent up demand after an extended period of doing without. For those retailers who want to sustain and improve their recovering sales figures, they need strategies to encourage people to visit and to buy.
At the latest Women's Wear Daily CEO Summit, Howard Tubin, an analyst at RBC Capital Markets who specializes in specialty retail, put this challenge to retailers: