Sparking interest in personalized greetings an opportunity for greeting card marketers
What is a greeting card marketer to do about the Millennials? These youngest consumers, in their early twenties and younger, show little interest in the traditional custom of sending Christmas cards. According to research by Unity Marketing in Greeting Card, Stationery, Gift Wrap and Party Goods and Paper Gifting Market Report (based upon a recent survey conducted among 1,436 customers), this youngest age group is the least likely to send holiday greeting cards.
Further the greeting card market skews strongly toward a more mature customer, as one's likelihood to send Christmas greetings goes up with age. To assure a vibrant future for their Christmas card lines, greeting card marketers must capture the interest of the youthful market in order to stay competitive.