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Retailing today is not about selling products any more; it's about supplying the customers with the tools they need to create the experiences they crave.
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To succeed in business, you have to think about business in new ways
I just got back from the National Stationery Show where I followed Seth Godin talking to an audience of stationery manufacturers,marketers and retailers about how to sell more stationery. Our messages were basically the same the way to succeed in business today is not to keep doing business the same old way, but to sell a new concept, a new idea, that is important and meaningful to the customer. The fact is nobody needs anything that the stationery industry has to sell anymore because stationery has been supplanted by digital media for communicating information, facts, dates, places and times.
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For Gift Shoppers, the Internet Is All About Convenience
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Great Sponsorship - What Makes A Good Sponsor
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The Importance Of Your Golf Pre-Shot Routine
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Luxury Department Stores: Where the Wealthiest Americans Shop
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A Fresh Look at Goal Setting - Part 2
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How Affluent Consumers Use the Internet, Social Media and Mobile Devices
Business & Career
The Luxury Market
Unity Marketing's new Home Luxury Report details major changes in purchase of h
Consumer Research Holds the Key to Finding New Direction in Totally Luxury Jewel
Culture & Lifestyle
Editor Pick's
Focus on more affordable – and casual – watches will help Citizen Watch Co. gain market share in the luxury timepiece market
Citizen Watch Co. just announced the acquisition of Bulova Corp. from Loews Corp. for $250 million. With this acquisition, which includes the luxury Wittnauer brand along with mid-priced brands Bulova, Accutron, and Caravelle, Citizen is likely to move up from its current ranking as the fifth most popular luxury watch brand, behind Rolex, Cartier, Omega, and TAG Heuer, according the Unity Marketing's quarterly Luxury Tracking Study which surveys 1,000+ luxury consumers on their luxury purchases and spending.
"The luxury segment of the watch market is likely to get even more competitive in 2008," says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
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Affluent Fashion Customers Rate Their Favorite Fashion Brands
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Luxury Department Stores: Where the Wealthiest Americans Shop
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Luxury Online - New Study To Help Brands Find Direction
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Younger Consumers Key To The Future For Christmas Card Marketers
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April Is National Card and Letter-Writing Month
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Affluent Luxury Consumers Hold On Tight To Cash This Quarter
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Top-of-The-Line Sales and Marketing Workshops For Retailers
