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Women are the world's largest market
Were you aware that... financial service companies are the leading industry in marketing to women for a very good reason: their livelihood depends on knowing where the money is, and where it’s going.
However there are still a few investment, insurance and banking professionals who are surprised to learn that women are today's largest and fastest-growing market opportunity in financial services.
They bring home the majority of the income in most households, they initiate most couples’ decisions to seek out a financial advisor, and they do the lion’s share of the research to decide which professionals will get a chance at the business. The amazing punchline? Women investors are almost never prospected! Getting savvy on these and other gender secrets will help you secure your share of women’s widening wallets.
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Culture & Lifestyle
Editor Pick's
A New Study of the GIftware Market by UnityMarketing Identifies Key Opportunities For Future Growth
The market for gifts and home decorative accents reached $65.2 billion in 2007. This is according to a new in-depth study of the market conducted by Unity Marketing.
Overall this market grew 72 percent from 2002, rising from $37.9 billion five years ago. But giftware marketers cannot sit back and relax. Continued growth for individual retailers, manufacturers and brands depends upon careful analysis of the trends in the marketplace.
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Luxury Department Stores: Where the Wealthiest Americans Shop
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Competition in the Watch Market Grows as Citizen Acquires Bulova
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Shoppers Turn More Often To The Internet Than To Specialty Gift Stores To Buy Gifts
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To Be A Friend You Have to Listen: How Luxury Marketers Can Effectively Use Social Media
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New Research Opportunity For Luxury Travel Marketers
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It's Likely to Be a 'Blue Christmas' for Decorations Marketers and Retailers this Year
