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We All Live And Work In A Constellation Of Relationships Based On Service
You can see this with the customers you serve and the suppliers who serve you. But this is also true with colleagues, employees, managers, family, friends, government agencies and community members. When you learn how to connect to your customers' connections, you can improve customer experience greatly.
When you improve service in every direction of your life, you'll find new ways to connect with your customers, through your customers and improve customer service at the same time.
Paul in South Africa explains:
"Passing on supplier benefits to our customers' employees creates a deep-rooted loyalty that is hard to break. We supply fuel to a company with a large fleet of trucks on commercial contract. But we also give the truck drivers a special deal on fuel for their personal cars and on any purchases they make at our convenience stores. This creates brand familiarity and appreciation that are part of their daily lives."
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Using A Theme For Your Product Release
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Recipe: Walk While This Healthy Dinner Cooks
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Business Strategy Advice for Women Business Owners from NAWBO - Marketing Magic
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Business & Career
The Luxury Market
Fair-Trade Marketer Ten Thousand Villages Has Discovered The Secret Of
New Unity Marketing survey reveals where the wealthiest Americans shop
Barneys
Culture & Lifestyle
Editor Pick's
Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveals how affluent consumers feel about where their luxury goods come from
May 2011 Stevens, PA -- In this time of the dollar weakening against international currencies, including the pound, the Euro, and the Canadian dollar, those who market luxury goods may be tempted to hold the line on price by switching their manufacturing operations to countries where production costs are lower.
But a new luxury trend report by Unity Marketing entitled, What Luxury Executives Need to Know about Where Their Products Are Manufactured: How to use "place" to sell more luxury goods, shows that such a cost-cutting move may be a mistake that damages your brand and drives away the very customers you seek. Nearly 70 percent of 1,321 luxury consumers surveyed (avg. income $287.2k) said the place of manufacture is important when considering a new purchase.
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Macy's Decision to Eliminate Gift Wrap Services Is Penny-Wise and Pound-Foolish
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Affluents Feel More Positive About Their Financial Situation
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Are The Sex And The City Girls Part Of The Coming Luxury Drought?
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Luxury and Leisure Are Fashion Brand Favorites in the 2012
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What Makes Patek Philippe Brand Run? It's Lifestyle Branding
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Younger Consumers Key To The Future For Christmas Card Marketers
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New Study of the Seasonal Decorations Market Identifies Opportunities in the Current Market
