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Affluent shoppers use country of origin as a proxy to measure quality
June 2011 Stevens, PA -- Mary Kate and Ashley Olsen proudly promote the domestic manufacture of most of the clothing included in their women's label, The Row. Brooks Brothers does likewise, as does menswear maker Joseph Abboud. For luxury brands, the "Made in America" label is a detail that affluent consumers are willing to pay up for.
But marketers should dig deeper before assuming that this interest in domestically-producedluxury goods is simply an expression of affluent patriotism. According to a recent study by Unity Marketing, affluent consumers associate certain attributes with countries of origin of luxury goods, and the USA is associated with the qualities affluents desire most.
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New Unity Marketing report finds consumers cutting back on Valentine's Day greetings card -- Make-your-own-cards offer consumers an attractive alternative with the personal touch
Valentine's Day is the third most popular holiday for greeting cards, behind Christmas and Mother's Day, but marketers in this space may not get their typical first quarter lift from card sales this year. In 2009 fewer consumers purchased greeting cards for holidays and occasions, such as birthdays, anniversaries and others, as compared to 2007 levels and this trend toward fewer greeting cards is expected to continue in 2010, according to a new study of the greeting card and stationery market from Unity Marketing.
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