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Sparking interest in personalized greetings an opportunity for greeting card marketers
What is a greeting card marketer to do about the Millennials? These youngest consumers, in their early twenties and younger, show little interest in the traditional custom of sending Christmas cards. According to research by Unity Marketing in Greeting Card, Stationery, Gift Wrap and Party Goods and Paper Gifting Market Report (based upon a recent survey conducted among 1,436 customers), this youngest age group is the least likely to send holiday greeting cards.
Further the greeting card market skews strongly toward a more mature customer, as one's likelihood to send Christmas greetings goes up with age. To assure a vibrant future for their Christmas card lines, greeting card marketers must capture the interest of the youthful market in order to stay competitive.
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The Luxury Market
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The Pen Is Mightier than the iPad
Speech delivered by Pam Danziger at National Stationery Show, May 15, 2011
Thanks for inviting me to participate in this panel discussion entitled "Analog Is Mightier than Digital - Believe It!" or as I like to say "The Pen Is Mightier than the iPad."
Before I introduce the panel, I have three key ideas to share about overcoming the challenges that we in the analog stationery industry face in this new digital age. They are easy to remember because each of these three ideas starts with an "I." We need to:
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Integrate the new reality of our marketplace, our customers, our challenges, so that we can...
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Innovate by creating new products, new services, new ways of selling, new ways to meet the needs of our customers, then we must...
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Inspire ourselves, our employees, our partners and most importantly our customers to connect with us in this new future.
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A Handwritten Note Is the Ultimate in Luxury Communications
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A Passion for Paper Is Taking Hold Among Young People
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New Luxury Brands Rating Service Introduced By E-Poll Market Research In Partnership With Unity Marketing
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Danziger To Present Major Findings From A New Study Sponsored By Google Of Ultra-Affluents
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Luxury Marketers: How Well Do You Understand The Heavy Lifters Of Your Business?
