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A new Unity Marketing survey of affluent shoppers finds they will disappoint retailers when their tax rebates arrive
If the luxury consumers are a guide, the 2008 Economic Stimulus Package rushed through Congress in order to jump start the economy will end up having little if any effect on spending, according to a new survey conducted by Unity Marketing. Among luxury consumers who expect to receive a tax rebate check, only 11 percent plan to go shopping to splurge on something special.
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How To Be More Expressive In Public Speaking
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Lawren Just Named 2010 EWGA Businesswoman of the Year Award Winner
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Business & Career
The Luxury Market
While Carrie Bradshaw Seeks A Life Filled With Both Labels And Love, Unity Marke
Affluent shoppers use country of origin as a proxy to measure quality
June 2
Culture & Lifestyle
Editor Pick's
The luxury watch brand understands the importance of family to affluent consumers and uses it to connect with potential customers in its "Generations" campaign
A little boy sits deep in concentration, working through a thorny homework problem. His father sits with him, mirroring his position of deep thought, a Patek Philippe time piece evident on his wrist. The tag line accompanying this installment of the "Generations" advertising campaign by photographer Peter Lindberg reads, "You never actually own a Patek Philippe. You merely look after it for the next generation."
With this campaign originally launched in 1996, Patek Philippe has tapped into the values most prized by the affluent consumer. According to Luxury Consumers & What They Value Most, the new trend report from Unity Marketing, some 90 percent of affluent consumers say "caring for and supporting the needs of my family" is extremely or very important, making this the top-ranked among 21 lifestyle values included in the survey. Additionally, "keeping family needs first" was prioritized highly by 83 percent of affluent consumers surveyed.
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Get Ready for a Jewelry Market Rebound after the Recession
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The Consumer Market For Gifts And Home Decorative Accents Has Enjoyed Vibrant Growth In The Past Five Years, But Will that Growth Continue
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Thoughts On How Stationery Businesses Can Compete In The Digital Age
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Want to Sell More Products? Sell Experiences Instead
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Christmas Cards: Who Is Sending Them This Year?
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Sound Strategy or Dumb Advice?
