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Affluent Consumers Return To The Market With Heigthened Expectations Of Luxury Brands
This New Service Will Give Luxury Brands Managers New Depth And More Analysis In How Their Brands Measure Up To Those Expectations
The affluent consumer market is starting to emerge from the recession, according to the latest survey of luxury consumer purchasing and spending from Unity Marketing. For the affluent segment of the market, the recession bottomed out between third and fourth quarter 2008, and has been on a long, slow road to recovery through the first half of 2009.
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Close More Sales Automatically
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Simply Summer - a Book by Angela Tunner - the Renaissance Gourmet
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Business & Career
The Luxury Market
A new trend report reveals ways fashion brands can connect more effectively with
Unity Marketing Gives Marketers Advance Warning Of Shifts In The Consumer Market
Culture & Lifestyle
Editor Pick's
Frye Leather Stakes Its Claim to Luxury
The Frye Company is a case study in how to build a luxury brand in the new economy
I love my Frye boots. I’ve owned a number of pairs over the years and just got a new pair from Zappos. Priced at $295 and made with rugged Frye quality leather and all tricked out with straps and buckles, I will enjoy wearing these boots for years to come. That’s why I was thrilled to learn that Frye had just opened its first branded boutique in SoHo. Coincident with that boutique opening, Frye also relaunched its website with enhanced search capability and a new look.
Frye is stepping out to create a new luxury brand based upon its ‘cowboy/girl’ western chic, one that perfectly matches the ‘zeigeist’ for authentic quality and value in the new economy where even the affluent are watching their pennies. Frye has leading-edge design covered too, as low-heeled riding boots are the look this fall.
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New Evidence That The "Lipstick Effect" Is At Work In This Recession
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Social Media and the High-End Fashion Shoppers That Use It
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Fewer Affluent Households Invested In Luxuries For Their Home Last Year, But Those Who Made Purchases Invested Significantly More
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Help for Jewelers: Understand Your Customers New Needs
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Affluent Fashion Customers Rate Their Favorite Fashion Brands
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It's Not (Just) the Economy: Art Marketers Struggle with Need to Attract New Customers
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Luxury Goods - Where They Come From Matters To Customers
