Women are the world's largest market
Were you aware that... financial service companies are the leading industry in marketing to women for a very good reason: their livelihood depends on knowing where the money is, and where it’s going.
However there are still a few investment, insurance and banking professionals who are surprised to learn that women are today's largest and fastest-growing market opportunity in financial services.
They bring home the majority of the income in most households, they initiate most couples’ decisions to seek out a financial advisor, and they do the lion’s share of the research to decide which professionals will get a chance at the business. The amazing punchline? Women investors are almost never prospected! Getting savvy on these and other gender secrets will help you secure your share of women’s widening wallets.