An effective marketing strategy is a map that gets you and your business where you want to go
It gives you a plan to promote your business, target the right clients and allocate your resources wisely. They say that trying to grow your business without having a plan is like going on a road trip without a map. You may get somewhere, but will it be where you wanted?
Marketing strategies are useful in any business (especially women owned businesses) or organization dedicated to generating revenue -- that includes educational institutions trying to promote programs that make money.
Some people may tell you that you need a business degree or a marketing expert to prepare a strategy. While these things may help, you can outline a basic plan yourself, even if you don't have a business background or the resources to hire a consultant.