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So, you've been a member of your golf club for years now
You have become a regular participant in every tournament that is offered to you. You are really enjoying the social aspects of club membership and now somehow (you're not really sure how) you volunteered to head the awards committee. Screw this up and you can be sure you won't find yourself on the top of anyone's party invite list. Don't fear, here is an easy to follow guide on how to organize the task.
O.K., so where to begin? Let's start by taking inventory of the situation:
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Business & Career
The Luxury Market
New Unity Marketing report finds consumers cutting back on Valentine's Day greet
While Carrie Bradshaw Seeks A Life Filled With Both Labels And Love, Unity Marke
Culture & Lifestyle
Editor Pick's
Jimmy Choo Is Moving Foward With A Luxury Boom Brand Strategy In A Down Luxury Drought Market -- Chances Of Success Are Slim
The August 29 New York Times gives an in-depth profile of the Jimmy Choo company and the company's plans to expand their essential luxury brand known for designer shoes and fashion accessories into a lifestyle brand. The company's chief executive Joshua Schulman is quoted, "We're on a journey to transcend a great product into a lifestyle."
The essence of the revamped Jimmy Choo brand strategy is to bring on a new range of branded scarves and perfume and expand the existing line of handbags and eyewear. They are further exploring jewelry, watches and swimwear. In addition, the company plans to double the brand's boutiques to reach 105 worldwide. Click here to see the original NYT article.
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Fewer Affluent Households Invested In Luxuries For Their Home Last Year, But Those Who Made Purchases Invested Significantly More
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Luxury Online - New Study To Help Brands Find Direction
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Products That Are Made in Italy Have Special Appeal to American Shoppers
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Luxury Department Stores: Where the Wealthiest Americans Shop
